Upload Radio

A station where every hour can be bought…

What is Upload Radio?

Listeners can upload their shows, the hour show is broadcast on DAB, so why do this when you have the internet?

Discovery is a challenge, there is a big roadblock to discovery today. This service can build audiences and bypasses discovery issues. There is also a need about being live and being part of a linear schedule, broadcast radio takes content to other platforms and content will be on Radioplayer and iPlayer. This means the service will also be on apps.

From a discover perspective content is inserted into the 7m users who use Radioplayer each week. Internet radio user is 20% but DAB internet reach is 57%. This is a new service and a test for the UK, uploaders can choose between three regions where their content will be broadcast - London, Liverpool and Gloucestershire. It’s interesting to see where uploaders are trying reach – London for numbers, Liverpool for local. The online portal shows a visual and a description. 

You can go to the Upload radio website to find out more about this new service: https://beta.uploadradio.com