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13:45
14:30

In the year 2025…Radio usage and monetisation in an uncertain future

Charlotte Hager (Founder and Owner, Comrecon Brandnavigation, Austria), Mark Barber MBE (Planning Director, Radiocentre, UK) Firstly, a new study, first presented in full at Radiodays Europe 2019 about the listener and consumer. How will they see radio and audio in the future. Secondly, when the advertising world is obsessed with shiny new technology and its lure of ultimate targeting efficiency, it's never easy selling radio ads - but an economic crisis poses a particular challenge. The economic predictions around Brexit are mostly ominous. In our response to Brexit, we show you how to make a strong case for radio when times are expected to be tough - supported by historical analysis, hard facts, and experience.     



If there's anything that's certain, then it's the growing uncertainty about what will happen next. The purpose of this session is to deliver some substance to allow radio operators to develop strategies for the unpredictable times ahead. Firstly, a new study, first presented in full at Radiodays Europe 2019: It´s all about the listener and consumer. How will they see radio and audio in the future? The basis is a new form of study from Radiozentrale and the sales houses RMS and AS+S in Germany, Planet Audio 2025. At Radiodays Europe 2019, you will get a first exclusive insight into what audiences will want from you a few years down the road. Secondly, when the advertising world is obsessed with shiny new technology and its lure of ultimate targeting efficiency, it's never easy selling radio ads - but an economic crisis poses a particular challenge. The economic predictions around Brexit are mostly ominous. In our response to Brexit, we show you how to make a strong case for radio when times are expected to be tough - supported by historical analysis, hard facts, and experience. Charlotte Hager (Founder and Owner, Comrecon Brandnavigation, Austria), Mark Barber MBE (Planning Director, Radiocentre, UK)     
 
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