Sunday Masterclasses
Join a Masterclass in 2019 - Sunday, at the STCC Venue!
Register for Radiodays Europe Today & ADD a Masterclass
Places are limited to just 30 so pre-register to ensure your spot.
Add a Masterclass: 59.24 EUR inc VAT
1. Turning your mobile device into a multimedia content creation tool for Radio with Glen Mulcahy
Back by popular demand after his presentation at last years Radio Days, Glen Mulcahy of Mojofest Ltd will host a 3 hour masterclass in turning your mobile device into a multimedia content creation tool for Radio.
As the lines that define traditional media become increasingly blurred it is important for all broadcasters to be able to diversify, innovate and experiment with ways of reaching new audiences and demographics. The smartphone is inevitably a tool that all our staff have but so few are using it to anything near its creative potential.
In this masterclass Glen will explore:
- The best Apps for creating high quality radio content.
- Audio accessories for transforming your mobile device into a portable studio.
- Mobile based Livestreaming solutions for audio and video
- Shooting and Editing HD video with your smartphone like a pro
- Reversioning your video content for different platforms.
This course will have an emphasis on iOS due to the extensive accessories available but Android will also be discussed. A list of recommended Apps will be distributed in advance of the workshop to those registered.
2. Overcoming unconscious bias when pitching to advertisers, an interactive workshop with Judith Spilsbury, Head of Training and Special Projects, Radiocentre
In 2018 Ebiquity published the findings of a major study* which showed that, based on evidence, radio ranks second only to TV in its ability to grow brands. However the same study also showed that advertisers often significantly underestimate radio's value whilst overestimating the value of social media. This is also reflected in investment levels - although investment in radio in the UK is growing, it still takes the second lowest share of overall ad expenditure**
So how do you disrupt entrenched thought processes which are largely informed by the customer's personal influences and experience to get radio back on the agenda? In this interactive workshop we will explore some of the barriers to radio and revisit radio's unique strengths in the context of the broader digital picture.
To make the session as relevant and practical as possible we will take a well-known brand and brainstorm ideas on ways in which radio could make a real difference to the brand's communication strategy as well as discuss ways of overcoming any potential areas of resistance.
As the industry body for commercial radio in the UK, one of Radiocentre's roles is to drive industry revenue by persuading advertisers and agencies to see radio differently through a combination of marketing, research and training. In this workshop Radiocentre will also be sharing some of the landmark research studies and tools they have developed to help change advertiser perceptions of radio.
*Re-Evaluating Media
** WARC
Register for Radiodays Europe Today & ADD a Masterclass
Places are limited to just 30 so pre-register to ensure your spot.
Add a Masterclass: 59.24 EUR inc VAT
The Masterclasses are being held on Sunday of Radiodays Europe at the Venue, Swiss Tech Convention Centre. If you have already registered for Radiodays Europe and would like to ADD this Masterclass to your booking you can do this through your confirmation email under the section that says 'Add Event', to have your confirmation email re-sent to you please contact rde@meetx.se