Tomas Granryd
Head of Innovation Teams
Swedish Radio
Sweden

The innovation team at Swedish Radio explores new ways of reaching the audience, both through new technology and new types of content, often combining those two.

The team build prototypes and test these on audience to gain insights. One of the areas where the Innovation team has been particularly busy around is voice controlled assistants.

Tomas is leading a group at the EBU that aims to have regularly discussions with Google, Amazon and Apple around joint development in the area of Radio.

In addition, Tomas is responsible for the collaboration with third party platforms at Swedish Radio, a work that has resulted in interesting collaboration with companies like Spotify and Volvo.