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Tine Maria Borresoe
Editor in Chief & Head of P3
DR
Denmark

In January 2018 Tine took on the task to lead a massive turnaround of DRs youth radio channel P3 and create DRs first youth podcast team. The listening where dropping and the entire channel and brand needed a complete makeover. Within the first year and a half the entire radio portfolio had been changed and rejuvenated, the brand had successfully been transformed into a digital cross media brand, the drop in listening had been stopped and P3 is now the most award winning youth radio and podcast department in Denmark. As a leader Tine is a no bullshit boss with a big hearth and a strategic brain especially driven by change and by innovating the way we create important and relevant content across platforms for the young audience. Tine has been working at the Danish Broadcast Cooperation for the last eleven years in numerous departments and positions. She began her journalistic career as an investigative journalist and then went on to documentary, factchecking journalism, constructive journalism, live TV events and factual entertainment. And since 2016 she has focused her work on creative leadership, content development, change management and innovation. She has made award winning documentaries and factual formats for both radio and television. She was editor in chief at Denmark’s first factchecking and award winning tv-format and have innovated journalistic genres, storytelling, workflows and platforms to secure successful and relevant public service content in the digital age by focusing on setting talents free, letting platform and targeting experts talk first, being ambitious on behalf of the users and encouraging everyone to break with traditional thinking. If in doubt? Do it!