Robert Potter
Professor and the Director of the Institute for Communications Research
Indiana University
United States

Robert F. Potter is a Professor and the Director of the Institute for Communication Research at Indiana University, USA. Professor Potter has through his impressive career specialized in understanding, how we as listeners unconsciously experience Audio (music and radio), how we engage with audio and our ability to remember what we hear. Using Psychophysiology or Social Neuroscience, which basically is the measurements of sweat, heartrythm, fascial muscles and even brainwaves, he will show you how, he get precise objective renderings of emotional engagement and attention towards the audio product.

Professor Potter will based on his most recent research in cognitive science help you make more effective radio messages, so your listeners in the end can’t stop themselves from paying attention to your station … and in the end tell you, why that isn’t always a good thing!