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Mary Hoogerbrugge
Branding specialist
De Positioneerders
The Netherlands

Mary Hoogerbrugge is branding specialist at De Positioneerders. Her fields of expertise are brand positioning, portfolio management and effectiveness research. De Positioneerders support their clients developing a clear, sustainable positioning for their organization or brand(s) that guides future decisions. De Positioneerders work for clients in both commercial and public / non profit sectors.

Mary is an active player in the Dutch advertising industry. She is chairman of Effie Awards Netherlands and patroness of SWOCC, a foundation related to the University of Amsterdam, that stimulates knowledge development on branding and advertising.