Jo McCrostie
Creative Director
United Kingdom

A graduate of art and drama school, Jo has over 20 years experience writing and producing radio commercials. She now heads up an award-winning creative team at Global, one of the world’s leading Media and Entertainment groups, Global.

Jo forces possibilities that go beyond traditional airtime spots, creating commercials that integrate more closely with listeners and programming.

Together with her team, she has created; ‘commercial roadblocks,’ takeovers featuring faux ads, a series of live ads performed in front of a studio audience and a campaign powered by social media, and an excerpt of an audio book, recorded in 3D in a pool!

The team has amassed trophies from major international shows, including New York Festivals, Mobius Awards, The Sony Radio Academy Awards, Cannes and the LIAs.

Jo has presented at creative conferences around the world and her point of view on radio creativity is often sought out by national and trade media.

She hasserved on many international radio juries, including Cannes Lions, D&AD, Clio’s and the London International Advertising Awards, and she has served as Jury President at both the LIAs (2013) and Cannes Lions (2018).