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11:15
11:55

Sound is your brand

Jo McCrostie (Creative Director, Global, UK), Dirk Soetens (Research Manager, VAR, Belgium) What does your brand sound like? If you cannot answer that question then this session is a must for you. The development of voice technology and smart speakers has focused the attention on the sound of brands rather than the visual. The necessity to develop strong sonic branding is becoming increasingly important but what is sonic branding, how does it work and how can it help brands to better sell themselves to radio audiences.   



What does your brand sound like? If you cannot answer that question then this session is a must for you. The development of voice technology and smart speakers has focused the attention on the sound of brands rather than the visual. The necessity to develop strong sonic branding is becoming increasingly important but what is sonic branding, how does it work and how can it help brands to better sell themselves to radio audiences. This session explores sonic branding and the audio of brands from both a practical and an analytical viewpoint and teaches the audience the value of using sonic branding in its everyday work. Jo McCrostie will explain the importance of sound and how brands can develop their own sound and having tracked both visual and audio brand assets and explored how strongly connected the brand asset is to the brand, we will hear the compelling results of the latest research from VAR’s Dirk Soetens.   Jo McCrostie (Creative Director, Global, UK), Dirk Soetens (Research Manager, VAR, Belgium)     
 
Where

Track 3
Event type
Session