Sessions
Radio branded content in a multi-platform world
Location Track 3, Hall N - Date Mon, 14 Mar 2016 - Time 14:00 ~ 14:45Les contenus de votre marque radio dans un monde multiplateformes
Steve Taylor (Creative Commercial Director, Bauer Media, UK)
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Radio in the UK is thriving, offering clients innovative ways to use the medium. In this session Steve Taylor, Creative Commercial Director at Bauer Media, will explain how they utilise different touchpoints to engage with audiences, develop results for their clients and generate revenue. This presentation will cover insights into a range of different stations including Kiss, Magic, Absolute Radio, Heat Radio and their market leading metropolitan stations in the UK.