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16:00
16:40

Sales house is dead, long live the sales house!

Erik Portier, (Chief Revenue Officer, Targetspot)
The traditional Sales House model has an expiration date and it’s today! Honestly, do we still need many middlemen? What about integration and efficiency? It is very surprising how many publishers still haven’t successfully implemented or even thought of a user friendly digital audio strategy. A new futureproof plan is at your doorstep and it integrates everything: from broadcasting & programmatic technologies, data management, analytics & exchange to the monetization and more. This dynamic 40-minute talk will cover it all with a comprehensive range of tactics, technologies and demo’s. Don’t remain in the last bastion of resistance!



The traditional Sales House model has an expiration date and it’s today! Honestly, do we still need many middlemen? What about integration and efficiency? It is very surprising how many publishers still haven’t successfully implemented or even thought of a user friendly digital audio strategy. A new futureproof plan is at your doorstep and it integrates everything: from broadcasting & programmatic technologies, data management, analytics & exchange to the monetization and more. This dynamic 40-minute talk will cover it all with a comprehensive range of tactics, technologies and demo’s. Don’t remain in the last bastion of resistance! Erik Portier, (Chief Revenue Officer, Targetspot)
 
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Track 4
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Session