Radiodays Preliminary Programme 2018

You can find out more information on becoming a speaker for 2018 here.

Download the Preliminary Conference Programme 2018 

Vienna 18-20 March 2018

More speakers & sessions to be announced in the coming weeks!


Technology and disruption: 

How the world will be listening in 10 years

Ben Hammersley (Futurist, Contributing Editor, Wired, and Principal of Hammersley Futures, UK)

Artificial Intelligence, big data, self-driving cars, 5G, programmatic advertising… the future of radio and audio can be troubling. It’s evolving fast, and it’s not waiting for anyone! What will we be discussing at Radiodays Europe 2025? Ben Hammersley probably knows, and he may have known for some time. (He actually invented the word “podcast “!) As the Editor-at-large of leading digital publication WIRED, Ben knows what moves the media first. When Ben speaks, organisations like Google, the US Department of Defense and Boston Consulting Group listen… as do Virgin, MTV, and Vodafone amongst others. Now it’s your chance to listen to him at Radiodays Europe.

Norway - the land of digital radio 

Ole Jorgen Torvmark (CEO, Digitalradio Norge, Norway), Jon Braenes (Acting Head of Radio, NRK, Norway), Kenneth Andresen (Head of P4 MTG, Norway) and Lasse Kokvik (CEO, Bauer Media, Norway)

Norway is the only country in the world that has fully digitized national radio. When the last FM-signals were switched off in December, a long journey was completed and the transition to DAB as a broadcasting platform became a reality. What now? Is Norwegian radio in a better shape for the future? ‘Digitalradio Norge’ will publish the official report on the Norwegian switch-over, and the major broadcasters will let you in on their view of the future and how they’ll shape radio in the years to come. Norway’s change to DAB+ was criticized by politicians, some in radio management and by the public too. But were they right in their pessimism, or is DAB+ the best future for radio and will the rest of Europe follow? Find out the answers from the truly digital Norwegians!

How to launch a new show

Dave Berry (the Dave Berry Show, UK) and Paul Sylvester (Head of Content, Absolute Radio, UK)

So you want to launch a big new show with a really well known host… but what is the process behind it all?

Who do you choose and why? How do you go about poaching them from a rival station? And then, how do you create a fresh, exciting new programme from scratch? Dave Berry was the host of the Capital FM Breakfast show for over 5 years before joining Absolute Radio in 2017 to host their new home time show - weekdays from 4pm. In this session Content Director of Absolute Radio, Paul Sylvester, will share the process behind signing Dave and launching the new programme... and one of the UK’s most well-known radio hosts, Dave Berry, will talk about making the switch to Absolute Radio and how he approached starting a brand new show.

Creating powerful imaging

Staxx Williams (Creative Service Director, Z100 New York, USA) 

Great imaging is an essential ingredient of any successful radio station. Those making it must have the perfect balance of creativity and production skills. Staxx Williams is the Creative Services Director at New York’s Z100 and KTU – 2 highly successful stations in America’s most competitive radio market. In this session he will reveal his approach to imaging, how he creates memorable and impactful messaging on those stations, plus he will share production tips that will ensure the imaging on your station will stand out from the crowd, whatever the format.

From personal brand to winning content

Jo Stanley (Morning show host, Comedian, Actor, Australia)

If only there was an easy formula for filling your show with winning content – every day. Actually… there is! Jo Stanley takes you through a series of exercises to delve deep into your personal brand, and shows you how you can consistently stand out from the rest of your market, and build crucial resilience in the process. Jo uses examples from her 15 years in radio, and practical techniques. This will be an interactive keynote – so bring a pen and a healthy dose of self-awareness!

“Nancy” - Finding the balance

Kathy Tu and Tobin Low (The Nancy show, WNYC Studios, USA)

Nancy is a queer show, and it is also a very personal one. Not only do co-hosts Kathy Tu and Tobin Low share their friendship with the audience, they also share very personal stories from their lives. From coming out with language barriers to a lifetime of body image issues, Kathy and Tobin don’t hold back. And neither do the characters and stories on the show. After more than 30 episodes of their podcast, Nancy has struck a delicate balance between creating a show that feels very authentically Kathy and Tobin while at the same time providing a platform for other voices and stories to also be authentically themselves.  Nancy has been named among the best podcasts of the year by TIME magazine, Entertainment Weekly, Esquire, and The Guardian.

Smart speakers about smart speakers

Laurent Frisch (Head of Digital, Radio France, France), Jonas Bedford-Strohm (Team lead Alexa, BR, Germany), Nicky Birch (Rosina Sound, UK), Tom Webster (Edison Research, USA)

Some say that they are the next big thing for audio. Some say that they are only nerdy gadgets! Amazon Echo, Google Home and soon Apple HomePod are already available in selected countries. So smart speakers are already making an impact.  But to make up your mind, to learn the best practice from broadcasters, to discover innovative projects and to know how to play with these potential game changers, our smart human speakers have clever ideas, inputs and feedbacks to share with you. How do you get your station on these smart speakers and how do you get the listener to interact with your station via vocal control? Who is in control of what radio can do with the smart speakers? These issues and many others will all be addressed by our very own “smart speakers”.

Winning strategies to lead creative change

Linda Green (Director, Leading Creative Talent, UK)

Over the last 20 years, Linda has led the creative strategy for the BBC’s biggest events, channels, brands and cultural change programmes. Now, as an independent specialist in leading change, Linda will share her four stage model for creative leadership and share the skills to lead your ideas. Linda will take a scientific approach to creativity, exploring with us her proven, winning strategies to lead highly creative teams, motivated and inspired to tackle our creative challenges.

Exploring the psychology of talent: Leading performers to their peak and beyond

Travis Kemp (Consulting, Coaching & Organizational Psychologist, Australia)

With the world of content now firmly in the hands of the masses, identifying, developing and leading talent is now more important than ever to programming producers and directors. Whilst engaging, relevant and relatable performances are critical to the production of great content, understanding the unique psychological make up and personality of our performers is critical to supporting and managing their efforts to deliver world class performances. This session will illuminate the personality and behavioral similarities shared by many performing artists and explore ways that these can best be understood and utilised to create sustainable performance, impact and results.

Kratky & Stöckl 

Robert Kratky (Breakfast Host, Ö3) and Claudia Stöckl (Journalist and Host, Ö3, ORF, Austria)

This session brings two of the finest and most well-known Austrian radio personalities together, in conversation about what makes radio great and offering advice for young aspiring talent. Robert Kratky is the host of “Ö3 Wecker” - the legendary morning show of the public broadcasters’ youth format Ö3. Claudia Stöckl has been the host of her own legendary interview show “Frühstück bei mir” for over 20 years. Listen and learn from the very best broadcasters from this year’s host country – Austria.

Innovations from Austria

Rüdiger Landgraf (PD, Kronehit, Austria), N.N. (Ö3, ORF, Austria), Florian Novak (Founder of Tonio, Austria)

Austria is a hotbed of innovation! In this session, you’ll hear about some of the best Austrian innovations for radio. What’s been coming out of Austria in the last few years with regard to innovations is quite remarkable, and we have some of the architects of those innovations at Radiodays Europe.

Ö3 will tell us about Xebris Flow, which provides integrated intelligent traffic news. KRONEHIT will explain how Skip FM works in the KRONEHIT App, where you’re able to skip music within the live radio stream. And Florian Novak will tell us about Tonio, which provides a technology as a global standard for radio that is capable of delivering digital data via analogue audio.

Why Kool brands hate radio

Thomas Grabner (Global CEO, Kastner and Partners, Austria), Ralph van Dijk (Founder & Executive Creative Director, Eardrum, Australia), Bart de Kool (KFC, Netherlands)

It’s a fact. No matter how much compelling audience data, ROI rationale or free concert tickets radio stations throw at them, aspirational brands don’t feel at home on radio. In this session, Ralph van Dijk (Eardrum) goes toe to toe to toe with Thomas Grabner (Red Bull) and Bart de Kool (KFC) and tries to convince them that globally admired ideas like Red Bull Stratos with Felix Baumgartner, or KFC’s Celebrity Colonels could have been more successful, if radio was in the mix.

This will be a brutal and heated wake up call for radio, but you’ll see some of the world’s coolest advertising from Nike, Oreo and Beats By Dre… and walk away with enough ammunition to win over the biggest radio cynic!

Getting it together 

Siobhan Kenny (CEO, Radiocentre, UK)

Radio companies often obsess about how they can gain an advantage over their broadcasting competitors. In this session Siobhan Kenny, Chief Executive of Radiocentre UK, considers when it makes sense for radio businesses to collaborate and reveals how working together can help deliver strong business benefits for the whole industry.

Show me the money 

Dan Healy (Head of 2FM and Head of Radio Strategy for RTÉ, Ireland)

Radio has always been a strong ‘call-to-action’ medium and this is even more true in a world where consumers regularly access brands online. Radio practitioners have also heavily invested in their multi-platform offerings that complement their core radio brand so there are now many key touchpoints for listeners to engage with their favourite station. Radio remains a powerful advertising tool and agencies which are leaving radio last on their plans, they’re missing out on key audiences for their advertisers.

How to talk to your listeners:

Should you treat radio like insta & You Tube?

Dieuwertje Valentijn (Programme manager Qmusic, the Netherlands)

Branded content on the radio has to sound natural, otherwise it is a turn off for the listener and in the end for the advertiser and the station it selves. So how do you motivate both your jocks to talk business in your stations way and manner and what to expect from the advertiser?

How to write funny for lazy people

Philip Maes (Copywriter and radio specialist, Belgium)

You want to write funny copy, but you're too lazy to get up and do something about it... like making the effort to find out how others do it. What secret techniques do comedians use when they write comedy? How can you connect with the funny you? What is funny about the letter ‘K’, deadlines and dirty?

Philip Maes, award winning copywriter, radio specialist and writer of audio plays for children has found out for you.

What we remember

Robert F. Potter (Professor and the Director, Institute for Communication Research at Indiana University, USA)

Professor Robert F. Potter is specialized in understanding how we, as listeners, unconsciously experience audio, music and radio, how we engage with audio, and our ability to remember what we hear. Using psychophysiology or social neuroscience, (the measurements of sweat, heart rhythms, fascial muscles and brainwaves) he will show you how he gets precise objective renderings of emotional engagement and attention to audio. Professor Potter will also help you make more effective radio messages, so your listeners can’t stop themselves from paying attention to your station.

Emotions and stories: the boom of sound documentaries

Vanessa Rodrigues (Journalist, Director and Professor, Portugal), Laura Romero (Audio Producer and Professor, Spain), Rosa Fernandez (Producer, P3 Documentary, SR, Sweden)

Sound documentaries are ‘candy’ for producers, full of creativity and possibility, and often offer a hybrid between many radio formulas such as fiction, chronicles, interviews, literature and even sound art. With the emergence of podcasts, new technologies and the professionalization of audio makers around the world, telling real stories with sound has never been more exciting and attractive. From intimate stories to great historical themes, from serials to short portraits, sound documentary is the cinema of the radio. For listeners, it is a way to listen real stories packed with emotion. In this session, you’ll hear about the creative techniques that can be used in a documentary, how to attract young audiences through creativity, and the different ways to produce programmes across different countries in Europe.

Cinematic radio: A film for the ears

Penelope Thomas (Producer and Project Manager Applied Industry Research for Innovation, AFTRS, Australia)

“Precipice” is a revolutionary use of sound: a dimensional and immersive “film for the ears” that opens up a whole new realm in the podcasting space. The narrative has been created specifically for binaural technology, a world-first in podcasting. “Precipice” is cinematic journey, made by filmmakers, and the project has brought filmmaking techniques to audio production in many innovative ways. Without the use of narration, the rich, textured and immersive storytelling is a unique entertainment experience. The project also includes use of biometrics to measure physiological audience engagement of binaural storytelling with fascinating results. Bring some popcorn, get comfy, and find out more about “cinematic radio” in this fascinating session.

Podcasting – where is it going?

Tom Webster (Edison Research, USA) and James Cridland (Managing Editor, Podnews, Australia)

Podcasting is getting stronger every single year and constantly attracting new listeners. Is it making an impact in your market yet? This session will bring you the latest research and overview of all the key podcasting trends around the world. What works and how do they make money, if indeed they do? From iTunes to Audioboom and from Acast to Audible – what’s it all about and where is it going?

The world's greatest music: What we can learn from classical music radio

Susanna Apri (DR, Denmark), Elke Tschaikner (ORF, Austria), N.N (Klara, VRT, Belgium)

Vienna is sometimes called classical music capital of the world.  In this session, 3 formats will demonstrate innovative solutions all radio stations can use to attract difficult to reach audiences, using great radio formatting. From P2 Denmark a case on how to stay relevant using storytelling and a mix of music genres. Klara from Belgium will demonstrate their unique user segmentation tool “Klarafy”, which can translate modern music into classical music. Finally Ö1 from Austria which has won awards for its innovative regularly scheduled music programming.

Fact checking: the right tools and good practices

What, Where, Who, When, Why… The basic rules of journalism are challenged more than ever in this era of fake news. To stick to the true and to ease the working process of news verification, it is now possible to use powerful tools to check the facts, the places, the people, the reasons, the time… and to respect some simple good practices, always good to be remembered. This session will give you the right inputs to bring back to your newsroom to continue the fight for truth. Speakers TBA.

News - how to engage a new generation  

Emma Theedom (BBC Audience Research, UK), Aslak Gottlieb (University of Southern Denmark)

Our younger audience are adopting new news habits – moving away from traditional broadcast and towards social media. This session will give you an updated view of this development and show you how you should act in this market to maintain and grow your youth audience.

From the BBC, Audience Researcher Emma Theedom will demonstrate how BBC is future-proofing news programming on BBC Radio. And from Denmark Aslak Gotlieb will present his recent journalistic study #newsforteens, which has looked at how broadcast news media in Denmark have changed their engagement criteria in order to reach younger audiences.

Battle for the dashboard episode II: the audio strikes back!

Radio in car is still a key issue for the industry. With the ongoing rollout of Apple CarPlay and Android Auto, it is easier than ever to access online music services, but with the relevant apps, the radio players could still be in the driver seat. Audio quality in car is also a great field where the radio can prove its expertise. To have an overview of what the passengers will enjoy on board, the car industry will give you its vision of the future: connected services and onboard entertainment, immersive audio with multi speakers systems etc. Speakers TBA.

New digital audio-first news expression 

Josef el Mahdi (Project Manager & Journalist, Swedish Radio, Sweden)

Many media companies, even broadcasters, have found themselves focusing on visual expression and text in their digital news journalism, leaving audio behind. With Swedish Radio´s news services moving to digital, its online platforms have sometimes been associated with text rather than a clear focus on audio. Swedish Radio is exploring how to adjust this course, guided by the fact that audio is its core competence.  “As a radio company, we have to try better at doing our thing - which is audio – including on our own digital platforms”. So what is a new digital logic, with audio in focus? Josef el Mahdi is a journalist and working with the ‘digital audio-first’ news format innovation.

Mobile journalism (MOJO)

Glen Mulcahy (Founder, Titanium Media, Ireland)

The tools and technology for radio journalists are now better than ever and ‘mobile journalism’ is allowing station to produce new and innovative news content. In this session, Glen Mulcahy will teach us about how to use Snapchat, Instagram and all the other key social platforms, to produce and market audio and news. Glen, until recently, was the innovation lead with RTÉ in Ireland, and over the last five years he has inspired and driven the growth of mobile journalism within RTÉ’s newsroom and across other European broadcasters. He’ll share some of the best MOJO practices which he has developed and used to train over 1500 journalists.

Total Audience Measurement – TAM 

Kristian Tolonen (Head of Audience Research, NRK, Norway), Emmanuelle Henry (Head of Market Research, Radio France, France)

The future of audio is both on-demand and live – and now measurement systems have caught up with the future! Some countries have now begun to measure and report all audio - live and time-shifted, broadcast, online and podcast – all in the same measurement. From Norway, Kristian Tolonen will talk about their new TAM (Total Audience Measurement) introduced in January, and from France Emmanuelle Henry will talk about the new global measurement system being developed in France.

Digital strategies for radio – what the research says

Alison Winter (Head of Audiences, BBC, UK)

Alison Winter from BBC Audience Research will share the research that is shaping the strategy for the future of radio in the BBC. What does the data tell us about the way people are now consuming audio and radio? In a divergent media landscape, does radio still play a significant part in people’s lives? And how can the ‘number crunchers’ help programmers and producers create content that us that will engage and entertain radio audiences in the future?  This fascinating session will address these questions and present some intriguing new results.

Programmatic advertising in FM – cure or cancer?

Martin Baumgartner (Head of Business Development, Swissradioworld, Switzerland)

With programmatic advertising, brands and agencies can now buy inventory via an automated process. By using data efficiently and effectively, they can target audiences with ads that are relevant to specific customers’ needs and interests.

‘FM Radio’ has the privileged position to learn from other advertising platforms’ mistakes, actively shaping the definition of the programmatic approach for traditional radio. The challenges are not only to be solved by technology partners, but should be seen as the first signs of fundamental change.

So, which elements of the widely used buzzword “programmatic” should FM radio focus on? For the last 18 months, the Swiss market has mainly concentrated on automation and more dynamic processes, and now faces the challenge to build revenue growing products on top of their platform. Want to know more about the impact of programmatic advertising… then this is the session for you!

When I messed up: What we can learn from our mistakes

We usually hear people telling everybody else how great they are. Not here. In this session the aim is to present some of the worst screw-ups that happened in radio! If you want to learn from other people’s mistakes – so you can avoid making the same ones – then this is for you. Let´s laugh at all our mistakes – and learn from them too.  Speakers TBA.

Radio Summit

In the Radio Summit we will hear from four top-level radio executives from across Europe, both private and public. They’ll share their views on present challenges and future opportunities for radio. What are the key challenges for broadcasters today? How important is the rise of other types of audio? Where is the competition now? What can we agree to collaborate on? And how do we fight fake news and continue to play a key role for informing listeners and communities? These, and many more question will be addressed in this high level panel session.

Speakers TBA.

30 ideas in 45 minutes

Radiodays Europe 2018 in Vienna wouldn’t be complete without the now legendary session that’s jam-packed full of ideas – 30 of them in 45 minutes to be precise! A collection of great speakers from across the conference will provide plenty of quick-fire and practical ideas, meaning you’ll go away from Vienna brimming with thoughts and inspiration to bring back to your radio station! Speakers TBA. Host: Nik Goodman.

More sessions & speakers to be announced in January 2018 and final schedule with show times early February.