Commercial Partners
Agata Patecka

The MediaRoad project aims to support the transformation of the European media sector by building an ecosystem for innovation. This Horizon 2020-funded project, led by the EBU, consists of a consortium of 9 organisations which includes some of Europe’s most prominent broadcasters (BBC, RAI, VRT, Association of European Radios), leading media research institutes (IRT, EPFL, IMEC) and independent producers (CEPI TV). Together, project members aim to reap the benefits of media convergence and support the development of creative and innovative media concepts, which bridge the gaps between research and development, content production, technological innovation and related policy-making in the media field.