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Next Gen Youth Summit

Next Gen Youth Summit Information

MalmöMässan, Sunday 15th May 2022, 12.00 - 15.30

Radiodays Europe has for many years now supported the Next Generation of young people joining the radio family. Over the years we have had many sessions on the main programme focusing on attracting younger listeners. This year we are bringing together our efforts for and towards young people in Radio, Podcast and Audio with this our first Youth Summit.

To register for this Summit you must register for a full ticket for Radiodays Europe here, you will then be able to ADD Next Gen Youth Summit as an event as part of your package Price: 75 EUR + VAT


Programme & Speakers


12.00 - 13.00pm - Representing the next generation – hands on tools to strengthen the relationship with our listeners

In this session host Felicia Jackson and a panel of 4 different professionals will contribute their opinions, experiences and recommendations on the subject of youth culture and change. We are in a decade of counter-cultures, digital movement and actions against inequality and abuse of power expressed through movements like: MeToo and Black Lives Matter. What are the driving forces in this shift in the youth culture and how do we represent and engage our listeners embracing this on our shows.   

Host: Felicia Jackson (Festival Director THIS Festival & Aarhus Series) Denmark, Martin Holmen (Presenter, NRK mp3), Sabrina Vitting-Seerup (Denmark), Amel & Peter – Din Gata - SR P3


13:00 - 13:45pm - The SR P3 Journey: How a youth station in decline reinvented itself

Caroline Pouron, Head of digital, Simon Gooch, Head of P3 and Stina Englund, Research, SR will in this session speak about the past, present and future SR P3 journey.  

Using research to understand where and how younger demographics listen to audio and having the courage to change programs, formats and platforms accordingly.  

Moderator: Christel Higraff, NRK, Norway, Caroline Pouron, Head of Digital Content, Sveriges Radio, Sweden, Simon Gooch, Head of P3, Sveriges Radio, Sweden, Stine Englund, Audience and Industry Insight, Sveriges Radio, Sweden

13:45- 14:00 Break 


14:00 - 4:45pm - Develop your Digital Toolbox and Grow your Youth Audience

In our over-saturated media landscape, figuring out how to capture the attention of consumers has become intensely more challenging. Social media provides the tool kit that allows shows and personalities to crack through the noise and the fog.  Used wisely it will connect audiences (and marketers) with DJs, shows, and hosts like never before – and be much more than a time drain from your audioshow. In this session two audio-social professionals will share their insights and recommendations for audiohosts to cut through on social using your own shows core characteristics. 

Moderator: Nessa McGann, Matt Adams, Audience Engagement Strategist, NPR, US, Nick Karkazis, SPIN 1038 Programme Director, Bauer Media Ireland


14.45 - 15.30pm - Finding the next generation of radio superstars – strategies and successes you can learn from

How do you find the right talent for your station? How do you train and retain your young audio broadcasters at your station? In an increasingly competitive media landscape, where everyone is looking for talent, how do audio broadcasters attract the right talent for audio. In this session 3 professionals will share their practices, strategy and experience in this area with you. 

Teresa Hanratty, Learning Waves, Ireland, Signe Muusman & Christian Frederiksen, DR Talent, DR Sam Bailey, Radio Academy 


Summit Producers: Nessa McGann, Felicia Jackson, Christel Higraff, Peter Niegel


About our Partner for Radiodays Europe Next Gen Summit - THIS

THIS is an annual media festival in Aarhus, Denmark taking place in November. A platform for storytellers to share fantastic stories within the fields of streaming, series, games, film, television and immersive technologies. We bring together visionaries across industries and diverse audiences to celebrate the power of storytelling -