Masterclass: Method to Madness - How to Structure Youth Development

NRK’s Head of format Ole Hedemann shares experiences on how to develop for a younger audience.

Sunday: 13:00 - 16:00 Lisbon Congress Centre (LCC)

Price: 55 Euro + VAT

You can book your workshop when you register or go to the registration page to ADD this activity to your registration

Public Service Broadcaster NRK in Norway has punched above its weight in the international arena lately, bringing online and TV success like SKAM, Nudes, Eyewitness, Teenage boss and Never ever do this at home, to the marketplace.  Behind all of this is a thorough focus on audience insight prior to the development processes. Lately, they’ve also been busy trying to attach a young audience to their news services with ambitious projects on YouTube and Instagram.

Ole Hedemann has been part of the Development Department since its start in 2007 and shares experiences on how to trim both your organization and your development methods in order to reach diverse target groups, in particular the young generation, with plenty of illustrating examples.   

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