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12:05
12:45

Measuring true audio listening on all platforms

Jeroen Verspeek (Head of Audience Measurement, BBC, UK)Frans Kok, (Director, NLO, Holland)   In this session Jeroen Verspeek, Head of Audience Measurement, BBC will take us through the development of CMM – the new total audience measurement tool from the BBC. Also in this session we will learn about the new Total Audience Measurement currency recently agreed on in December in the Netherlands, which will be able to track audience behaviour across media platforms. 



In this session Jeroen Verspeek, Head of Audience Measurement, BBC will take us through the development of CMM – the new total audience measurement tool from the BBC. CMM, which was jointly developed with Ipsos, can track media user behavior across all media platforms passively. Jeroen will show how the mobile based electronic measuring app CMM provides key insights into audience behavior across all media platforms – focusing on audio for the audience of Radiodays Europe. CMM is combining innovative and proven techniques  to deliver new metrics to the BBC and to meet its business and research objectives of finally being able to measure audience behavior across media platforms.  Also in this session we will learn about the new Total Audience Measurement currency recently agreed on in December in the Netherlands, which also will be able to track audience behaviour across media platforms.  Jeroen Verspeek (Head of Audience Measurement, BBC,UK)Frans Kok, (Director, NLO, Holland)    
 
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Track 4
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Session