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The latest research on youth and their changing

Our younger audience are adopting new media habits – moving away from traditional broadcast and towards social. This session will give you an updated view of this development and show you how you can optimize the lessons learned in research into your organization. From Public Service broadcaster in Denmark DR, Rasmus Kidde will share the results of a big segmentation study of youth done by DR in Denmark recently. What is a youth media day? What are the most important drivers behind the media use of youth through the day. What are the patterns to the way the young use different media platforms. From Public Service broadcaster NRK in Norway, Trine Sollie will share how NRK is implementing research and knowledge about youth into the organization. How they are trying to make all producers for their youth platforms in to “target group agents” in order to get better at creating media content for this hard to reach audience. Rasmus Kidde (Audience Researcher, DR, Denmark) and Trine Sollie (Editor, NRK P3, Norway)


Our younger audience are adopting new media habits – moving away from traditional broadcast and towards social. This session will give you an updated view of this development and show you how you can optimize the lessons learned in research into your organization. From Public Service broadcaster in Denmark DR, Rasmus Kidde will share the results of a big segmentation study of youth done by DR in Denmark recently. What is a youth media day? What are the most important drivers behind the media use of youth through the day. What are the patterns to the way the young use different media platforms. From Public Service broadcaster NRK in Norway, Trine Sollie will share how NRK is implementing research and knowledge about youth into the organization. How they are trying to make all producers for their youth platforms in to “target group agents” in order to get better at creating media content for this hard to reach audience.

Rasmus Kidde (Audience Researcher, DR, Denmark) and Trine Sollie (Editor, NRK P3, Norway)


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