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09:05
09:45

Imaging: BBC Radio 1's Ibiza Anthem and Re-imaging Finnish icons

Matt Fisher (Lead Producer Imaging & Programme, Station Sound for BBC Radio 1, 1Xtra, Radio 2, 6 Music & Asian Network, BBC, UK)​Petri Alanko (Audio Director, Radio, YLE, Finland) Truly blurring the lines between programming, promotion, marketing, music, and imaging, hear the unique story of "BBC Radio 1's Ibiza Anthem” How can ‘imaging' find new creative ways to connect a station with its listeners? Renewing the sonic appearance of an iconic radio station in Finland offered a branding and sound design challenge for the in-house team - a challenge of a lifetime, quite literally.    



Truly blurring the lines between programming, promotion, marketing, music, and imaging, hear the unique story of "BBC Radio 1's Ibiza Anthem” - a highly credible dance track created exclusively for the radio station, that went on to smash its way to Number 1 in the Shazam UK Dance chart. How can ‘imaging' find new creative ways to connect a station with its listeners? In this case study, hear how they do it at BBC Radio 1. In partnership with WiseBuddah Jingles Renewing the sonic appearance of an iconic radio station in Finland offered a branding and sound design challenge for the in-house team - a challenge of a lifetime, quite literally. Yle’s Head Of Sound opens up the reimagining process, mental imagery and the design choices made during the process. Matt Fisher (Lead Producer Imaging & Programme, Station Sound for BBC Radio 1, 1Xtra, Radio 2, 6 Music & Asian Network, BBC, UK)​, Petri Alanko (Audio Director, Radio, YLE, Finland)   
 
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Track 4
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Session