12:05
12:45

The future of personalised “radio” news

Mark Little (CEO, Kinzen, Ireland), Tamar Charney (Managing Director, Personalization and Curation, NPR, USA) Every media company needs to have a strategy to build deeper connections to individual members of their audience. Mark Little is a veteran journalist and second time entrepreneur. His new company Kinzen is taking a unique new approach to this challenge, building 'personalisation with a purpose'. NPR One is a localized personalised flow of atomized news stories and podcasts that is the backbone of NPR’s mobile apps, car dashboard play, and Voice Assistant strategy. In the process of building this service NPR has grappled with how to use personalisation responsibly and how to apply the lessons that are learned from seeing moment by moment listening.    



The days when a broadcaster could rely on shallow connections with a mass audience are over. Every media company needs to have a strategy to build deeper connections to individual members of their audience. But they often fall victim to the worst kind of personalisation. Mark Little is a veteran journalist and second time entrepreneur. His new company Kinzen is taking a unique new approach to this challenge, building 'personalisation with a purpose'. NPR is endeavoring to create the future of “radio” that maintains the journalism standards the American public radio company is known for. NPR One is a localized personalised flow of atomized news stories and podcasts that is the backbone of NPR’s mobile apps, car dashboard play, and Voice Assistant strategy. In the process of building this service NPR has grappled with how to use personalisation responsibly and how to apply the lessons that are learned from seeing moment by moment listening. NPR is also required to think through what listeners see on their screens as they hear content.  Mark Little (CEO, Kinzen, Ireland), Tamar Charney (Managing Director, Personalization and Curation, NPR, USA)   
 
Where

Track 3
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Session