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13:45
14:30

Discover your brand’s true identity

James Howard (Regional Senior Vice President, Programming & Program Director 103.5 KISS-FM, iHeartMedia, Chicago, United States) Your brand is everything. So what do you want your listeners to feel about you brand? Find out how to discover its true identity.



James Howard (Regional Senior Vice President, Programming & Program Director 103.5 KISS-FM, iHeartMedia, Chicago, United States)           Your brand is everything. So what do you want your listeners to feel about you brand? Find out how to discover its true identity. In this session, engage in a highly interactive conversation about your brand’s identity within the competitive landscape. James’ approach to this important discovery will be a simple, but compelling exercise into how you want your target markets to feel about your brand. He’ll discuss the vital filtration process to help identify your overarching brand strategy. After this, you’ll never think about your own brand in quite the same way! 
 
Where

Track 1- ReelWorld Room
Event type
Session