Register Now
11:05
11:50

Dancing with the devil?

Tony Archibong (Vice President, TuneIn, USA), Ari De Sousa, (Head of Digital Product Design and Marketing, Radio France, France) Within the radio/audio industry, opinions are divided on how to work with (or not work with) third party distributors and aggregation platforms. While some find independent platforms to be another distribution channel they can‘t and won‘t do without, others claim that these third parties are making money on the backs of the radio stations. One case is TuneIn, the default radio player on Amazon‘s Alexa. What is TuneIn's view and what is the right way to handle third party relationships for braodcasters?    



Within the radio/audio industry, opinions are divided on how to work with (or not work with) third party distributors and aggregation platforms. While some find independent platforms to be another distribution channel they can‘t and won‘t do without, others claim that these third parties are making money on the backs of the radio stations. One case is TuneIn, the default radio player on Amazon‘s Alexa. What is TuneIn's view and what is the right way to handle third party relationships for braodcasters? In this interactive session, TuneIn's VP Tony Archibong and Ari De Sousa from Radio France will openly discuss distribution strategies and pros & cons of working with streaming aggregators. Tony Archibong (Vice President, TuneIn, USA), Ari De Sousa, (Head of Digital Product Design and Marketing, Radio France, France)  
 
Where

Track 3
Event type
Session