09:05
09:45

Create better ideas for your station: Or how to stop brainstorming

Wade Kingsley (Founder, the Ideas Business, Australia) Brainstorming, research has proven, is one of the least effective ways to create ideas. If you have ever been stuck in a boring brainstorm then you would probably agree. Yet most people conduct brainstorms because they don't know any other way. In this interactive session, Wade will demonstrate proven idea generation techniques that you can take back to your station and implement straight away - for any format. And to prove the techniques work, you will leave with a brand new idea. It is a session that guarantees ROI - Return on Ideas.  



Brainstorming, research has proven, is one of the least effective ways to create ideas. If you have ever been stuck in a boring brainstorm then you would probably agree. Yet most people conduct brainstorms because they don't know any other way. In this interactive session, Wade will demonstrate proven idea generation techniques that you can take back to your station and implement straight away - for any format. And to prove the techniques work, you will leave with a brand new idea. It is a session that guarantees ROI - Return on Ideas. Wade Kingsley (Founder, the Ideas Business, Australia)
 
Where

Track 3
Event type
Session