11:05
11:50

Broadcast becomes Yourcast

Benjamin Buchholz (General Manager, CSO, nacamar, Germany), Andreas Völlmin (COO, Product management, Sohard, Switzerland) More and more listeners are choosing streaming platforms. Radio as a classic broadcast medium is coming under pressure. That's why it's now time to break new ground. The brand remains, but the medium radio must reinvent itself. A linear broadcast must become a personalized experience. But what could the tools of the future look like? What are the possibilities and will completely new formats emerge?



More and more listeners are choosing streaming platforms. Radio as a classic broadcast medium is coming under pressure. That's why it's now time to break new ground. The brand remains, but the medium radio must reinvent itself. A linear broadcast must become a personalized experience. But what could the tools of the future look like? What are the possibilities and will completely new formats emerge? In our presentation we´ll try to show possibilities and tools to bring alternative content elements into place and how a personalized radioformat could look like. Lets talk about Yourcast! Benjamin Buchholz (General Manager, CSO, nacamar, Germany), Andreas Völlmin (COO, Product Management, Sohard, Switzerland) This session is produced and hosted by Ybrid, Nacamar and Sohard.
 
Where

Track 4
Event type
Session