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11:50

BBC Radio 2 - How to refresh a market leader

Helen Thomas (Head of Content Commissioning, BBC Radio 2, BBC, UK), Jeff Smith (Head of Music, BBC Radio 2 & BBC 6 Music, BBC, UK)  How do you refresh a market leading radio station and ensure your listeners remain loyal? What do you do when your biggest star decides to leave and work elsewhere? These are some of the challenges recently faced by the UK’s biggest radio station, BBC Radio 2.  



How do you refresh a market leading radio station and ensure your listeners remain loyal? What do you do when your biggest star decides to leave and work elsewhere? These are some of the challenges recently faced by the UK’s biggest radio station, BBC Radio 2. At the start of the year they unveiled a brand new schedule, with new presenters, new shows including a brand new Breakfast Show, and an evolving music strategy. In this session, you’ll hear from two of the key architects of the changes, Helen Thomas and Jeff Smith, in conversation with Nik Goodman. They’ll explain their thinking behind the changes, give advice to stations facing similar challenges and share their programming strategy on one of the most important areas… listener loyalty. Helen Thomas (Head of Content Commissioning, BBC Radio 2, BBC, UK), Jeff Smith (Head of Music, BBC Radio 2 & BBC 6 Music, BBC, UK)   
 
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