16:00
16:40

AI in radio & audio: Monetization

Frank Bachér (General Manager Digital, RMS, Germany), Thomas Kabke-Sommer (General Manager, Crossplan, Germany) Selling advertisements, promotions and other products through data is the big shift for radio marketeers. Not only because it may be new to most, but also because suddenly you are competing with Google, Facebook & Co., who have very sophisticated data targeting intelligence. Frank Bachér from the German sales house RMS will introduce the first made-for-audio DMP (data management platform), which may help radio and others to level up against the giants. Thomas Kabke-Sommer from the Crossplan agency will demonstrate how stations can still get their share from data-driven advertising revenues.   



Selling advertisements, promotions and other products through data is the big shift for radio marketeers. Not only because it may be new to most, but also because suddenly you are competing with Google, Facebook & Co., who have very sophisticated data targeting intelligence. Frank Bachér from the German sales house RMS will introduce the first made-for-audio DMP (data management platform), which may help radio and others to level up against the giants. Thomas Kabke-Sommer from the Crossplan agency will demonstrate how stations can still get their share from data-driven advertising revenues. Frank Bachér (General Manager Digital, RMS, Germany), Thomas Kabke-Sommer (General Manager, Crossplan, Germany)   
 
Where

Track 3
Event type
Session