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• Nielsen report that there has been a significant growth in female podcast listening since the start of the pandemic. Host-read ads drive a brand recall rate of 71%, the research company says.
• Meanwhile, Acast surveyed 1,000 podcast listeners in the US and the UK to discover that podcasts are providing a safe space for all women, and the brands who support them.
• The average CPM in AdvertiseCast's marketplace for March was $23.44, the company says; slightly up from February's $23.36 and almost identical year-on-year.

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• Headliner has launched Eddy: "Upload your audio, we transcribe it, then you edit it the same way you would a document - deleting a word or sentence deletes the underlying audio." It's free in beta.
• Alban Brooke retells a story he'd heard at Podcast Movement last week about automated advertising for podcasts. Attributed to NPR (who deny they've ever done this), the system would turn on Facebook marketing when shows dip out of the Apple Podcasts charts: and turn it off when shows re-enter. Sounds a clever idea.
• The Sports Podcast Awards took place, with the Sports Podcast of the Year going to CBS Sports' Morning Kombat.
• Evo Terra has published his Podcast Hall of Fame acceptance speech.
• Submissions open for the Rooster Teeth Digital Creators Program today (from 8am PT).
• The Marketing Podcasts Network launched this week. The network has twenty-five different shows.
• LISN, a new podcast playlist app that "leverages AI and user-generated podcast clips" has launched; the app creates playlists of podcast clips on topics you care about.
• The Stitcher app now has dark mode.
• Podnews's ranker of companies and people we cover suggests in March that our gender split was 36%. Unsusprisingly, Podcast Movement was the highest company climber; and Kai Chuk the highest new entry in people.

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• Steve Pratt is to leave Pacific Content and Rogers on April 30. He was a co-founder of Pacific Content, which was acquired three years ago by Rogers; he will be "taking some time to search for my next big adventure".
• Co-founder Chris Boyce has also left Pacific Content. He'll be working for a family business, Mail Order Mystery, for a while.
• Lowell Brillante is to become Executive Producer at WebMD, building their podcast slate. He moves from iHeartMedia.

• 4 Techniques for Captivating Writing for fiction podcasts, from Mpumelelo Malumo. We're told to find an obstacle, and accentuate the drama.

• From Acast: Small Town Dicks launches season 10 today. Hosted by real-life twin detectives Dan and Dave — who remain anonymous — and actress Yeardley Smith, best known as the voice of Lisa Simpson, the series investigates the big-time crime happening in small towns across the US and beyond.
• Podland this week has an interview with Chris Messina - inventor of the hashtag and host of the Techmeme Ride Home Experience. Sam and James also discuss the latest YouTube news.
• Beat the Press - a popular media analysis program - has returned as a podcast after twenty-five years on TV. Hosted by Emily Rooney, it focuses on the media and how it reports the biggest stories of the day.

Readers and supporters:

Gold supporters:Buzzsprout, RSS Podcasting, Mamamia, Resonate Recordings, SALT, audioBoom, Amazon Music, ABF Creative, Riverside.fm, Jar Audio, Spreaker, Simplecast, Podchaser, Awesound, Acast, Podpage websites, The Roost, ART19, Engle, Disctopia, Adonde Media, Libsyn, backtracks.fm, One of One Productions Podcast Studio, ElasticPod, TED Audio Collective, Podmetrics, Focusrite, Megaphone, We Edit Podcasts, Knucklehead Media Group, Advertisecast, LWC Studios, Evergreen Podcasts, Knit, Luminary

Silver supporters:Storic Media, Podcode, Storyboard, Cloud10, Osiris Media, Jonekiri, Gumball, Terra Firma Audio, Polymash, Omny Studio, Message Heard, SoundMedia, Bullhorn, Podscribe, Health Podcast Network, Julep Hosting, Julep Podcast Marketing, Quill Podcasting, Podcast Ad Report, Transmitter Media, Podcastpage, Glisten Media Podcast Production, Pacific Content, Ossa Collective, Rephonic, NPR, Oxford Road, Latina Podcasters Network, Barevalue, Hindenburg, Sonic Influencer Marketing, Kast Media, 18sixty, Wondery, Diversion Podcasts, Bababam, Double Elvis Productions, Lemonada Media, RockWater Industries, Zvook, Blubrry, Whooshkaa, Heartcast Media50, Castbox, Headliner, Transistor, Castos, Maps.fm, SPI, The Podcast Engineer, Podcast Guests, Podcast Taxi, Notetracks, matchmaker.fm, Cleanvoice, Optimal Living Daily, Jam Street Media, StreamGuys, Podcast Partnership, Ad Results Media, EverythingWithPodcasting, Content10x, Rachel Corbett\s Podschool, Chartable, DAX, Know or Not? Podcast Network, She Podcasts, Podigy, Sonix, Adopter Media, Revolver Podcasts, adswizz, Podcast Movement, Podknife, Margarita Noriega, Veritone One, Lower Street, Cleanfeed, School of Podcasting, Stakhanov, Signal Hill Insights, Edison Research

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• Want to play with the new Spotify interface for podcasting? It's already on your phone. On an iPhone or iPad, open Safari, visit spotify:internal:podcastclips and you'll go straight there. /via @chrismessina
• Only a week after The Ambies, The Webbys have decided to launch their own podcast awards. It'll be called The Signal Awards, and set to take place in January 2023. This is the normal date for the iHeartPodcast Awards, and we'd note that Anna Hossnieh, Executive Producer at iHeartRadio is one of the judges. :hmm:
• Resonate Recordings has posted a recap of Podcast Movement Evolutions 2022.

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• Audio Up has signed with Universal Music Publishing Group to identify and sign songwriters to create original music for the company's stable of podcasts.
• Music industry website MusicBusinessWorldwide highlights "fake artists" on music platforms. (It's not a Spotify issue: it's everywhere).
• Joe Rogan is to quit podcasting - if he has to "walk on eggshells", he says in Tuesday's episode. (Order here).
• Tom Webster dives into the detail from Edison Research's Infinite Dial, with more context and data around the apparent decline in podcast listening.

Tomorrow is April 1 - and while we had fun last year, for 2022, it'll be just a normal newsletter. (Because reasons).

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Welcome to the many new readers from our coverage of YouTube's podcast plans yesterday.

For noting - YouTube's PDF was dated March 2022 (and has no author), and was sent to us by a third party prior to Kai Chuk's session at Podcast Movement (but glossed over by our source as "it's just a best practice PDF I've got hold of, but it might be interesting"). In order to protect our source, we need to take a little time to make a version of the PDF without its original metadata - we hope we'll have that done tomorrow.

In the meantime, the slides suggest that full video podcasts on YouTube get 2x more views than podcasts just using static images. On the other hand, one slide, below, shows how well a nicely-produced graphic works.

You might reasonably wonder why this sort of helpful information wasn't shared at a podcast conference full of creators and publishers.

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Thanks for the coverage TechCrunch and Tubefilter among others; we've approached YouTube for comment.

• The host of the Capehart podcast, Jonathan Capehart, has been made associate editor at the Washinton Post.
• Brian Swarth is now SVP of Subscriber Engagement and Product Marketing at cable broadcaster AMC Networks. He was Head of Marketing for Audacy's Cadence13 and Pineapple Street Studios.

Readers and supporters:

Gold supporters:Buzzsprout, RSS Podcasting, Mamamia, Resonate Recordings, audioBoom, SALT, Amazon Music, ABF Creative, Riverside.fm, Spreaker, Jar Audio, Simplecast, Podchaser, Awesound, Acast, One of One Productions Podcast Studio, Engle, Adonde Media, Disctopia, Knucklehead Media Group, ElasticPod, ART19, Evergreen Podcasts, Megaphone, backtracks.fm, Libsyn, The Roost, Podpage websites, We Edit Podcasts, TED Audio Collective, Knit, Podmetrics, Luminary, Focusrite, LWC Studios, Advertisecast

Silver supporters:Storic Media, Podcode, Osiris Media, Cloud10, Gumball, Jonekiri, Storyboard, Terra Firma Audio, Polymash, Omny Studio, Message Heard, SoundMedia, Podscribe, Bullhorn, Health Podcast Network, Julep Hosting, Julep Podcast Marketing, Castos, Optimal Living Daily, Podcast Taxi, Zvook, Blubrry, Cleanvoice, Double Elvis Productions, Kast Media, Oxford Road, Heartcast Media50, Whooshkaa, Transmitter Media, Notetracks, Latina Podcasters Network, Maps.fm, Hindenburg, The Podcast Engineer, Podcast Guests, Glisten Media Podcast Production, Barevalue, SPI, RockWater Industries, matchmaker.fm, Transistor, Castbox, Diversion Podcasts, Lemonada Media, Quill Podcasting, 18sixty, Ossa Collective, Wondery, Headliner, Podcastpage, Jam Street Media, Bababam, Rephonic, Podcast Ad Report, NPR, Sonic Influencer Marketing, Pacific Content, StreamGuys, Rachel Corbett\s Podschool, DAX, EverythingWithPodcasting, Know or Not? Podcast Network, Content10x, Ad Results Media, Chartable, Podcast Partnership, She Podcasts, Lower Street, Veritone One, Sonix, Podcast Movement, Revolver Podcasts, Adopter Media, School of Podcasting, Cleanfeed, adswizz, Podigy, Stakhanov, Margarita Noriega, Podknife, Edison Research, Signal Hill Insights

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In this week's Sounds Profitable with Claritas, Bryan Barletta suggests we make competitive separation a priority in podcasting. Not to do so, he argues, is a bad listener experience - and bad business. Subscribe here.

• Exclusive: YouTube is planning tighter integration, monetisation and analytics for podcasts

Despite no announcement from YouTube's director of podcasting, Kai Chuk, at Podcast Movement Evolutions last week, Podnews has been sent an 84-page presentation produced by YouTube, intended for podcast publishers. In it, three slides marked "Looking Ahead" allow us a view into what YouTube is planning…

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YouTube is looking at ingesting podcast RSS feeds directly, the slides suggest, with a new podcasts homepage to be at youtube.com/podcasts (a URL that doesn't work, yet). Podcasts appear to be promoted with familiar, square, artwork thumbnails.

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YouTube is to feature audio ads: both sold by Google but also by partners too, if they're large enough. YouTube's standard practice has been to share revenue with publishers, so we might expect, perhaps, revenue to be shared for podcast publishers as well.

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YouTube will also supply analytics, particularly "new metrics for audio-first creators". We might expect something aligning with the IAB guidelines, perhaps. And the company appears to be working with podcast attribution, like that available from Nielsen, Podtrac, and Chartable. Chartable was bought by Spotify in February, so perhaps this slide shows companies that YouTube have worked with, rather than companies it might work with in future.

We've contacted YouTube for comment.

• Podimo has bought Dag en Nacht, the largest podcast publisher in the Netherlands. Dag en Nacht have over 60 shows; some will be placed behind Podimo's monthly €5 (US$5.50) paywall.
• PodWheels, powered by Radio Nemo, is set to produce podcasts for trucking professionals.
• Sports broadcaster Mike Francesa has launched The Mike Francesa Podcast, after saying he was hesitant to dive into podcasting because he didn't fully understand it.

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• Spotify is no longer available in Russia.
• Kerning Cultures Network, a female-led podcast company from the Middle East, has signed with talent agency CAA. It's the first MENA podcast company to do so.
• Ivone Schramm from Triton Digital joins RAIN for a Podcast Business Lunch today, on how programmatic works, how it is priced, and its trends. It's at 12pm Eastern.

• Origins with James Andrew Miller is back for a new season, this time focusing on the story of popular cable TV channel HBO. It's produced by C13 Originals, part of Audacy's Cadence13; all five episodes are available from today.
• The Antidote promises "joy amid the dumpster fire", which is a welcome notion. Hosted by “Insecure” comedy writers/producers Amy Aniobi and Grace Edwards, they share the culture that lights them up and activities that bring them joy. It launches today from APM Studios.
• Petrified won a New York Festivals Radio Award for Drama Podcast in 2020 despite having only six episodes, and garnered rave reviews and gained legions of horror fans worldwide in the process. Season two of this hugely acclaimed horror fiction anthology podcast from a darker Ireland launches today, from Peter Dunne (writer/director) and Liam Geraghty (producer). Petrified tells the chilling tales of ordinary people encountering the supernatural, and their terrifying fates.

Readers and supporters:

Gold supporters:Buzzsprout, RSS Podcasting, Mamamia, Resonate Recordings, audioBoom, SALT, Amazon Music, ABF Creative, Riverside.fm, Jar Audio, Spreaker, Simplecast, Podchaser, Awesound, Acast, Knucklehead Media Group, Adonde Media, backtracks.fm, The Roost, Megaphone, Knit, ElasticPod, Podpage websites, Focusrite, Advertisecast, Evergreen Podcasts, TED Audio Collective, Disctopia, We Edit Podcasts, Libsyn, Engle, One of One Productions Podcast Studio, LWC Studios, Luminary, Podmetrics, ART19

Silver supporters:Storic Media, Podcode, Cloud10, Storyboard, Gumball, Jonekiri, Osiris Media, Terra Firma Audio, Polymash, Omny Studio, Message Heard, SoundMedia, Podscribe, Bullhorn, Health Podcast Network, Julep Hosting, Julep Podcast Marketing, Ossa Collective, Sonic Influencer Marketing, Podcastpage, Castbox, Headliner, Bababam, Pacific Content, matchmaker.fm, Zvook, Castos, Glisten Media Podcast Production, Lemonada Media, Podcast Ad Report, Optimal Living Daily, SPI, Oxford Road, Maps.fm, Blubrry, Wondery, Kast Media, Podcast Guests, NPR, 18sixty, Podcast Taxi, Cleanvoice, Whooshkaa, Heartcast Media50, Quill Podcasting, Rephonic, Jam Street Media, Hindenburg, Notetracks, The Podcast Engineer, Barevalue, Latina Podcasters Network, Transistor, RockWater Industries, Double Elvis Productions, Transmitter Media, Diversion Podcasts, EverythingWithPodcasting, Ad Results Media, StreamGuys, Rachel Corbett\s Podschool, DAX, Podcast Partnership, Content10x, Know or Not? Podcast Network, Chartable, She Podcasts, Stakhanov, Veritone One, Podknife, Adopter Media, Margarita Noriega, Podigy, adswizz, School of Podcasting, Podcast Movement, Cleanfeed, Lower Street, Revolver Podcasts, Sonix, Signal Hill Insights, Edison Research

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• RØDE has launched its first ever set of headphones. The NTH-100s have "been meticulously crafted to deliver exceptional sonic performance for critical listening, from monitoring to mixing to mastering," and have been built to wear for long periods of time. The Sydney-based company is well-known in the podcasting world for producing microphones and the RØDECaster mixer.
• Apple Podcast Connect has a new terms of service document. Comparing the old and the new, we notice new clauses about the "right to label or remove" your shows (¶1); a new clause about confidentiality (¶4); and a new license clause (¶8). It may allow Apple in future to label shows (as Spotify are doing for COVID-19), and promote guests on your show.
• An Australian podcast covering a swindle got swindled themselves - by a fake guest. The guest, working through a bogus PR agency, demanded payment for her appearance on LiSTNR's The Briefing. Owner SCA said they removed the episode, and didn't pay.

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• Want a recap of Podcast Movement Evolutions 2022 from Dan Franks, one of the organisers?
• iHeartMedia is to produce new kids-focused podcasts as part of a collaboration with, um, Collab Inc.
• Freakonomics Radio is to become a radio station on SiriusXM. It's a streaming channel available to all subscribers of the platform; the shows continue wherever you listen to your podcasts.
• The TV show Only Murders in the Building is to return for a new season. The comedy show includes a not-very-flattering portrayal of podcasters and podcast fans. It'll be on Hulu on June 28.
• PodHound, a podcast discovery service, has had a redesign.
• Fiction podcast Greater Boston is fundraising for its fourth season. Part of the Fable & Folly podcast network, it's got three days left to reach its goal; it's 89% of the way there.
• Here's a list of podcast editing communities from Stephanie Fuccio.

• Steve Raizes is now Executive VP of Podcasting and Audio at Paramount. He was Senior VP of Podcasts, and will now oversee all audio initiatives for CBS News.
• Scott Menz, a former content director for rock station Triple M, has launched The Sound Business, a branded podcast company.

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• How to re-record podcast audio without it sounding obvious, from Rachel Corbett

• Half audio book, half intimate writer conversations, Daring to Tell features emerging and accomplished writers, reading their work then talking about it with writer/host Michelle Redo. Redo was with WGBH Boston for thirty years; it's produced by Redo's Flying Pig Audio.
• Awakened Underground is launched today - an investigative talk show exploring the ancient art of healing yourself with plant medicines and other things we'd mention if we didn't reach so many corporate inboxes. It produced by Cavalry Audio and iHeartPodcasts.
• No Harm In Asking is a new podcast from Michael Kerr and Eric Byron - and is the podcast that reviews podcasts. They'll be reviewing some of the top shows to discover why they're so successful, and look at less well-known niche podcasts to showcase the diversity of creative approaches that podcasters can take to make their shows stand out. It started this month.

Readers and supporters:

Gold supporters:Buzzsprout, RSS Podcasting, Mamamia, Resonate Recordings, audioBoom, SALT, Amazon Music, ABF Creative, Riverside.fm, Spreaker, Jar Audio, Simplecast, Podchaser, Awesound, Acast, Libsyn, One of One Productions Podcast Studio, We Edit Podcasts, ElasticPod, Knit, Megaphone, Focusrite, Disctopia, Podmetrics, backtracks.fm, The Roost, LWC Studios, Engle, Podpage websites, Knucklehead Media Group, Advertisecast, ART19, Evergreen Podcasts, TED Audio Collective, Adonde Media, Luminary

Silver supporters:Storic Media, Podcode, Osiris Media, Gumball, Storyboard, Cloud10, Jonekiri, Terra Firma Audio, Polymash, Omny Studio, Message Heard, SoundMedia, Bullhorn, Podscribe, Health Podcast Network, Julep Hosting, Julep Podcast Marketing, Castos, Diversion Podcasts, Rephonic, Castbox, Heartcast Media50, Blubrry, Headliner, Bababam, Maps.fm, Pacific Content, Quill Podcasting, Jam Street Media, Barevalue, Wondery, SPI, RockWater Industries, Sonic Influencer Marketing, Podcast Taxi, Ossa Collective, Optimal Living Daily, NPR, Notetracks, Oxford Road, Double Elvis Productions, Podcastpage, Hindenburg, Transistor, Kast Media, Whooshkaa, Cleanvoice, Podcast Guests, Latina Podcasters Network, Lemonada Media, 18sixty, Zvook, Transmitter Media, Glisten Media Podcast Production, The Podcast Engineer, matchmaker.fm, Podcast Ad Report, Podcast Partnership, Ad Results Media, StreamGuys, DAX, Chartable, EverythingWithPodcasting, Know or Not? Podcast Network, Content10x, Rachel Corbett\s Podschool, She Podcasts, Veritone One, Adopter Media, Podknife, Margarita Noriega, Podigy, Revolver Podcasts, Stakhanov, School of Podcasting, adswizz, Sonix, Lower Street, Cleanfeed, Podcast Movement, Edison Research, Signal Hill Insights

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• Spotify is working on a brand new podcast interface. Spotted by Chris Messina, who posted a screen recording archived by Podnews here, the new interface adds a dedicated Podcasts tab, vertical scrolling, and live captions for all shows. Messina is running a pre-release version of Spotify; it's unclear when this will be released, if at all. #exciting
• A much-previewed talk at Podcast Movement Evolutions by YouTube's new director of podcasting, Kai Chuk, didn't contain any new announcements. He did promise that "over the next few months you’ll hear some announcements from us as to how we plan to continue supporting the podcast ecosystem".
• The Podcast Movement team has posted a video look at Podcast Movement Evolutions. (Spot our Editor at 38 seconds in, just before Will Ferrell and Paris Hilton).

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• The Ossa Collective hosted its first-ever production camp last week to support development of sponsored podcasts. Sixty guests attended presentations and a reception in Santa Monica CA, USA.
• Podcast promotions specialist Podspike is to run a Podcast Clinic live at The Podcast Show 2022. Podcasters can make in-person appointments on their website.
• The Netflix series Archive 81 has been cancelled after its first season. The show was based on the supernatural horror podcast Archive 81, from Dead Signals.
• Krista Tippett's On Being is to stop being aired on NPR stations from June. Tippett will continue producing the show on a seasonal basis. It was one of the first NPR shows to also become a podcast, and claims more than 375 million downloads.
• Amazon Music and Wondery have closed a deal with Audacy's Pineapple Street Studios. The podcast production company will produce at least four new shows. It comes hot on the heels of 9/12 winning three awards, including Podcast of the Year, at The Ambies.
• Andrew Neil, a British journalist and publisher, is to make his first podcast series. The Backstory will be produced by Tortoise and launch in Q2/22.
• Want to get your podcast heard in China? You can on the Xiaoyuzhou FM app ("Small Universe" in English). Aladin Farré says "you need to register with a phone number on their app, then register your RSS feed on their website. You'll need to be able to read Chinese (or use Google Translate or similar); and some episodes may be deleted. (Apple Podcasts appears to only allow-list some Chinese publishers in the country).
• The PodLP app has had a new release for KaiOS, adding a season filter (just like Apple!), and configuration improvements.

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• Dave Jones from the Podcast Index has posted about WebSub, and why "it doesn't scale well". The Podcast Index is using a system called PodPing, which it prefers.
• There has been an update to the socialInteract tag, which is in the consideration phase. The root comment URI has been moved into an attribute. Podnews's RSS feed has been updated; we permanently use Twitter as our base commenting tool, and will add Lightning comments back shortly.

• Radio Lento, a podcast containing soundscapes recorded in binaural, is to be preserved by the British Library.
• Podland News this week, recorded at Podcast Movement Evolutions, features special guest Alban Brooke of Buzzsprout. Sam, James and Alban talk about the conference, YouTube's 'big announcement', and much more.

Readers and supporters:

Gold supporters:Buzzsprout, RSS Podcasting, Mamamia, Resonate Recordings, audioBoom, SALT, Amazon Music, ABF Creative, Riverside.fm, Spreaker, Jar Audio, Simplecast, Podchaser, Awesound, Acast, Podpage websites, Focusrite, Knit, ElasticPod, LWC Studios, Podmetrics, Disctopia, backtracks.fm, ART19, Megaphone, Engle, Knucklehead Media Group, Luminary, Advertisecast, We Edit Podcasts, TED Audio Collective, The Roost, Evergreen Podcasts, Libsyn, One of One Productions Podcast Studio, Adonde Media

Silver supporters:Storic Media, Podcode, Cloud10, Gumball, Jonekiri, Osiris Media, Storyboard, Terra Firma Audio, Polymash, Omny Studio, Message Heard, SoundMedia, Podscribe, Bullhorn, Health Podcast Network, Julep Hosting, Julep Podcast Marketing, matchmaker.fm, Podcast Taxi, Castos, Headliner, Cleanvoice, Podcast Ad Report, Barevalue, Rephonic, Notetracks, Pacific Content, Double Elvis Productions, 18sixty, SPI, Ossa Collective, Wondery, Maps.fm, NPR, Latina Podcasters Network, Kast Media, Transistor, Oxford Road, Diversion Podcasts, Transmitter Media, Podcast Guests, Lemonada Media, Jam Street Media, Podcastpage, Castbox, Sonic Influencer Marketing, Glisten Media Podcast Production, Hindenburg, Whooshkaa, Zvook, Bababam, Quill Podcasting, RockWater Industries, Blubrry, Optimal Living Daily, The Podcast Engineer, Heartcast Media50, Chartable, Podcast Partnership, DAX, Know or Not? Podcast Network, StreamGuys, Ad Results Media, EverythingWithPodcasting, Content10x, Rachel Corbett\s Podschool, She Podcasts, Revolver Podcasts, Margarita Noriega, Adopter Media, School of Podcasting, adswizz, Podknife, Stakhanov, Sonix, Podcast Movement, Lower Street, Veritone One, Cleanfeed, Podigy, Signal Hill Insights, Edison Research

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• Breaking: Apple Podcasts will add follower numbers to Apple Podcasts Connect, starting next month. You'll be able to view followers per show and easily measure followers across shows. Additionally, Apple Podcasts Connect will accept MP3 files for subscriber audio, and allow podcast publishers to customise subscriber banners.
• In Canada, Rogers Media is running Canada's Next Great Podcaster across its radio stations: a competition to win CAD $10,000 and get your show idea produced. Caution, though: Matt Cundill pointed out to Podnews that the rules let Rogers use any of your ideas they like (even if you don't win) without giving you a penny (¶7d); it might not really be $10,000 (¶9a); and the draw is entirely random anyway and nothing to do with your entry (¶10).
  • We asked Rogers. Matt Mise, Commercial Integration Director, News & Entertainment, Rogers Sports & Media, told Podnews: “It is standard practice under the terms and conditions of our contests that we may use submission entries solely for the purpose of promoting the specific contest (or similar one) that the submission is connected to. After reviewing the terms again, we’ve updated the verbiage to better clarify this. It should be updated on the contest terms and conditions page by Tuesday morning. With regards to how the winner is chosen, this is the first time we’re executing a contest of this type in support of podcasters, and the response has been overwhelmingly positive. Eligible entries must still provide all required elements to describe and present their podcast concept in order to qualify to be selected. We will look to offer more contests like this in the future where there will be opportunity for a more vigorous selection criteria."
• The Times of India highlight the winners of the Times Podcast Challenge in Kolkata.

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• Radiolab released a podcast about Helen Keller in American Sign Language. The transcript is also available in braille-ready format. /thnx Jack!
• In Germany, the Bundesverband Digitale Wirtschaft has published a white paper aiming to "standardize the multitude of forms of advertising in the booming podcast market".
• Podcasters Unlimited has announced a second year of its PODWORK conference. It'll be a virtual event on May 21, to highlight, encourage and promote the growth of podcast networks.
• CastCoverage is a website podcast player with a slightly different aesthetic.

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• Show notes are good - but could yours be better? How to SEO your show notes reminds us that show notes aren't just for your current listeners.
• Podcast merch can be a fun way to build community, says The Podcast Host. Wait till they get a hold of our podcoasters.

• Sportbikegrrls is for women who are obsessed with sportbikes and all things motorcycle. The host, Linda, shares her journey towards becoming a rider, while interviewing and sharing the stories of other women in the motorcycle industry. It launched in January.
• HBO Docs Club is a deep dive into a wide variety of titles from HBO Documentary Films, past and present. Produced by Audacy's Pineapple Street Studios and HBO Max, it'll be hosted by Brittany Luse and Ronald Young Jr, and launched yesterday. - read more
• Every newspaper needs a daily news podcast, and The Front was launched yesterday, from The Australian in, um, Australia. Hosted by Claire Harvey, it promises the essential page one stories, journalists’ candid take on the issues that matter, and behind-the-scenes insight.
• Whatever ups and downs we all face, it turns out that others have lived through them too. The Life Shift is launched today. Matt Gilhooly has candid conversations with people about the pivotal moments that changed their lives forever.

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• Podcasting is consolidating fast, according to Edison Research's Tom Webster. If you wanted to reach 50% of all weekly podcast consumers a year ago, you would need to have advertised on the top seven podcast networks. But after considerable acquisition of big independent shows in the past twelve months, you can now reach 50% of weekly listeners if you buy advertising on just four podcast networks, he says.
  • Who are they? Webster didn't spell those out in his post, but here's the data, released last month. The four biggest, now reaching 50% of all weekly podcast listeners, are SXM Media, Spotify, iHeartRadio and NPR.
• Just 1.1% of active podcasts in 2021 had transcripts, according to new data; and far fewer for non-English shows. The transcript tag is a relatively simple part of the new podcast namespace, but in spite of accessibility laws in most countries mandating them, no podcast app with more than 1% of the market supports in-app transcripts. SiriusXM was sued in December last year for not supplying them.
• Vizzy has been launched in beta - new podcast software that allows creators to enrich their episodes with visuals and interactive features. A demo app is available now, and a portal for publishers.

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• Automatic posting of podcasts to YouTube is the number one use for Headliner, according to a company blog. The feature was launched in October last year.
• A new, free, podcast host has launched in France called Vodio. The website is run by a ten year-old association; alongside the usual RSS feed and analytics, you also get an "audio answering machine".
• In Germany, the MA Podcast ranker published data for February. The #1 show, the science news podcast SWR Wissen, achieved 5.6m downloads in February, but a note says this figure excludes any downloads from Spotify. (It's also ad-free). The ranker contains 104 participating podcasts. /thx Steffen!
• "The future of media is synthetic media", claims Aflorithmic, a company taking your text and making a podcast from it. The company claims it "makes personalised audio scalable"; it's based in London and Barcelona.
• Live in Gaston NC, USA? The library is getting a podcast studio.

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• Potentially good news for some podcasters doing remote interviews, Apple's latest Bluetooth headphones now support a new AAC-ELD codec, which has the potential to significantly improve the quality of bidirectional speech.
• Cross-app comments using Twitter are now supported in Podverse. This uses the socialInteraction namespace tag - find one in Podnews's RSS feed.
• The Podcast Index has merch now.
• Disctopia is the latest podcast platform to support the new podcast namespace. It has announced support for "locked" and "funding".

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Gold supporters:Buzzsprout, RSS Podcasting, Mamamia, Resonate Recordings, SALT, audioBoom, Amazon Music, ABF Creative, Riverside.fm, Spreaker, Jar Audio, Simplecast, Podchaser, Awesound, Acast, backtracks.fm, Megaphone, ElasticPod, The Roost, We Edit Podcasts, Advertisecast, Podmetrics, Disctopia, One of One Productions Podcast Studio, Evergreen Podcasts, Luminary, Focusrite, TED Audio Collective, Podpage websites, Knucklehead Media Group, Libsyn, ART19, LWC Studios, Knit, Adonde Media, Engle

Silver supporters:Storic Media, Podcode, Storyboard, Gumball, Cloud10, Osiris Media, Jonekiri, Terra Firma Audio, Polymash, Omny Studio, Message Heard, SoundMedia, Podscribe, Bullhorn, Health Podcast Network, Julep Hosting, Julep Podcast Marketing, Castos, Podcast Taxi, Bababam, Whooshkaa, Jam Street Media, Rephonic, Oxford Road, Diversion Podcasts, Kast Media, Pacific Content, Blubrry, 18sixty, Notetracks, Quill Podcasting, Wondery, Podcastpage, Glisten Media Podcast Production, Sonic Influencer Marketing, matchmaker.fm, The Podcast Engineer, Transmitter Media, Cleanvoice, Transistor, Podcast Guests, Headliner, Podcast Ad Report, Castbox, SPI, Latina Podcasters Network, Zvook, Lemonada Media, Barevalue, NPR, Ossa Collective, Optimal Living Daily, Double Elvis Productions, Heartcast Media50, RockWater Industries, Maps.fm, Hindenburg, Ad Results Media, DAX, Know or Not? Podcast Network, Podcast Partnership, Content10x, Rachel Corbett\s Podschool, Chartable, EverythingWithPodcasting, StreamGuys, She Podcasts, School of Podcasting, Revolver Podcasts, Lower Street, Stakhanov, adswizz, Margarita Noriega, Adopter Media, Podknife, Veritone One, Podcast Movement, Sonix, Cleanfeed, Podigy, Edison Research, Signal Hill Insights

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• Spanish-language podcast platform iVoox has published its 2021 financial report. Now twelve years old, the profitable company claims over 70 million episodes and more than 700m listeners. Income from subscriptions and advertising doubled during 2021. The company also spends half a million euros a year (US $545,000) on R&D.
• Another of the BBC's biggest podcasts is to end. The 21-year-old film review from Simon Mayo and Mark Kermode will have its last show on BBC Radio 5 Live on Apr 1, but "will be back", according to the show, which was very clear to point out that it was ending "on 5 Live". Footballer Peter Crouch is taking his 5 Live show to Acast.
• High data prices are responsible for holding podcasting back in Africa, claims an article in Balancing Act Africa.

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• Bleav podcasts are heading to the radio: with an hour-long showcase on more than five hundred SportsMap stations in the US. The Bleav Hour will air tonight at 7pm ET.
• Fireside Chat has a new app icon. The website now promotes video, rather than audio. Co-founder Falon Fatemi is speaking at Podcast Movement Evolutions.
• YouTube has removed an episode of the Nelk Boys podcast with former President Donald Trump, after Trump broke YouTube's election integrity policy by falsely claiming the US election was changed by widespread fraud. The podcast is still on Spotify and Apple.
• Podcast startup Kaleidoscope has raised $3.5m in funding, the founders have told Axios in a paywalled article. The company has signed a six-show deal with iHeartRadio; it was created by Oz Woloshyn, an author and podcaster, and Mangesh Hattikudur, a former SVP at iHeartRadio and co-host of Part-Time Genius.

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• Oscar Merry has suggested Lightning Comments as a potential solution for cross-app commenting: using "boostagrams" as a method of sending comments. We like this idea; and the spec is simple enough for us to code it; so, you'll find a "comments" section on every update in Podnews's web version. You can also see those comments in the Fountain app.
  • We are also, as of today, permanently supporting the socialInteract tag for Twitter (and will probably pull in those comments to the page, too, at some stage).
• PodKast is a new podcast app for KaiOS, the mobile OS for developing countries. Watch for it using PodKast at the end of the RSS user-agent or audio user-agent.
• The Lava app, and the iVoox app, are currently not sending any useragent for its RSS scraper. MTN's AudApp sends the generic axios/0.21.4 useragent for RSS and audio. AudioWave sends AmazonCloudfront as a useragent for RSS. We've requested all these companies help us by fixing their useragents.
• Moving away from Apple Podcasts? There's no OPML export any more, so how do you do it? Nathan Gathright posts a Twitter thread including using the Shortcuts tool to achieve it.
• Want to host your website and your podcast for free on someone else's computer? Here's how to host your podcast and website using IPFS.
• Boostagram Corner: we're grateful to you for sending us messages with your boosts, which you can now read on the Podnews website. Over the last week, Adam Curry send 5,000 sats saying just "great episode" - we like boosts like that - and points out that pirated copies of his podcast appear regularly on Spotify. Got something to say? Hit the boost button in your podcast app, like Fountain.

• How to promote your podcast before it's live: Rachel Corbett recommends a trailer, for one thing

• The Jordan Harbinger Show features a Ukrainian podcaster in today's edition - we covered Yuriy Matsarsky's show last Friday, but in Jordan's latest show, we find out why, and how, he's podcasting from the frontline.
• Tagline, a podcast about the making of great ads, returns for a second season. Produced by the Clio Awards, this season will cover classic advertising from Apple, Bud Light and Dove. - read more

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Silver supporters:Storic Media, Podcode, Jonekiri, Storyboard, Gumball, Cloud10, Osiris Media, Terra Firma Audio, Polymash, Omny Studio, Message Heard, SoundMedia, Bullhorn, Podscribe, Health Podcast Network, Julep Hosting, Julep Podcast Marketing, Wondery, Double Elvis Productions, RockWater Industries, Bababam, Pacific Content, Blubrry, Whooshkaa, Zvook, Podcast Guests, Optimal Living Daily, Jam Street Media, Podcast Taxi, Heartcast Media50, Castbox, Rephonic, Castos, Oxford Road, Kast Media, NPR, Diversion Podcasts, matchmaker.fm, Barevalue, Headliner, Notetracks, Hindenburg, Maps.fm, Transmitter Media, Ossa Collective, Latina Podcasters Network, Cleanvoice, 18sixty, Transistor, SPI, Podcast Ad Report, Quill Podcasting, Podcastpage, The Podcast Engineer, Lemonada Media, Glisten Media Podcast Production, Sonic Influencer Marketing, Know or Not? Podcast Network, Chartable, StreamGuys, Rachel Corbett\s Podschool, DAX, Content10x, Ad Results Media, EverythingWithPodcasting, Podcast Partnership, She Podcasts, Stakhanov, Podcast Movement, Veritone One, Podknife, adswizz, School of Podcasting, Adopter Media, Revolver Podcasts, Podigy, Lower Street, Sonix, Margarita Noriega, Cleanfeed, Signal Hill Insights, Edison Research

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