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• The Infinite Dial Canada 2021 was published. 38% of Canadians now listen to podcasts every month. This study is built to be comparable with other Infinite Dial countries, and places Canadian monthly consumption close to the US (40%) and Aus (37%).
  • Most podcasts are listened-to at home; but 35% say they listen to podcasts most often on a computer/laptop, a significant increase from last year.
  • The CBC in Canada look back at the emergence of podcasting in the country in 2005.
• Castbox appears to be linking to subscriber-only RSS feeds for podcasts, according to an investigation by The Verge. Castbox claim it's not intentional, though one feed had 14,000 subscribers.
• Podcastle announced new production tools which "enables creators to convert text into podcasts in seconds".

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• Catalina and iHeartMedia are to work together to see what effect podcast advertising has on product sales.
• New shows: Pro Football Hall of Famer Cris Carter has scored a podcast deal with sports podcaster Blue Wire Podcasts. Music and entertainment stars Este Haim and Darren Criss are to produce a podcast with Audacy's Cadence13, and Grey's Anatomy star Ellen Pompeo is also to get her own Cadence13 podcast. Tenderfoot TV is to give To Live And Die In LA a second season, and launched two new shows. Sony Music Entertainment announced a new slate including true crime and kids/family shows.
• Audio for kids is the focus of the Ready To Learn Podcast Accelerator, from PRX, PBS KIDS, and CPB. The program announced six teams of audio creators who are taking part.
• We're still seeing reports that Apple Podcasts isn't working correctly: particularly slow to update episodes, and errors that are stopping some publishers from submitting new shows. We'd love to tell you more, but Apple isn't communicating with us - or with you. We guess there's good news in terms of fixing some of the issues: and would love to pass that on.

• On Sounder: Spout Podcast You know them for their songs, videos, and epic performances, but there is always something even their super fans don't know until now.
• Here's how to use Clubhouse as a podcaster, write Squadcast. The app is now rolling to Android users outside the US.
• How often should I release new podcast episodes? Pacific Content's Dan Misener doesn't answer the question (all shows are different, after all) but gives some suggestions on how to build a schedule.
• We've updated our information about formatting episode notes: we're able to confirm that Apple appears to display a maximum of 4,000 characters.

• From the HubSpot Podcast Network: MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success.
• Renegades: Born in the USA, that podcast with Barack Obama and Bruce Springsteen, appears to now also be available in your favourite podcast player.
• No Skips with Jinx and Shea is a new show with music from Spotify from The Ringer, looking at thirty rap albums where every track is a winner. Each episode focuses on a single album.
• Just days after news of its purchase by Spotify, Armchair Expert is in the news again, this time for an interview with Prince Harry.
• Dave Chappelle's The Midnight Miracle will be available to buy on vinyl, he told Jimmy Fallon.

Our supporters:

Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Pineapple Street Studios, Podcorn, Cadence13, WideOrbit, Spreaker, Google Podcasts, Jar Audio, Simplecast, Podchaser, Awesound, Podimo, Call for Content, Acast, Engle, The Roost, One of One Productions Podcast Studio, Podmetrics, Podbean, Entale, Megaphone, backtracks.fm, Evergreen Podcasts, TED Audio Collective, Knit, The Ramsey Show, Luminary, The Podcast Haven, Podpage websites, ART19, Spotify for Podcasters, We Edit Podcasts, Libsyn, Adonde Media, Disctopia

Silver supporters:POST by Futuri, Terra Firma Audio, Omny Studio, Message Heard, SoundMedia, Lantigua Williams and Co, Bullhorn, Podscribe, Julep Hosting, Julep Podcast Marketing, podcast.co, WaitWhat, Wondery, Oxford Road, Glisten Media Podcast Production, Kast Media, Podcast Guests, RockWater Industries, Sonic Influencer Marketing, Pacific Content, Latina Podcasters Network, 18sixty, Podcast Taxi, NPR, Castbox, Lemonada Media, The Podcast Engineer, Jam Street Media, audioBoom, Maps.fm, Podcast Ad Report, Heartcast Media50, Diversion Podcasts, Amaeya Media, Zvook, Barevalue, Bababam, Castos, Blubrry, Transistor, Whooshkaa, Hindenburg, Headliner, SPI, Know or Not? Podcast Network, Rachel Corbett\s Podschool, Podcast Partnership, Creative Zombie Studios, Podiant, Chartable, EverythingWithPodcasting, StreamGuys, Content10x, Ad Results Media, DAX, She Podcasts, Midroll, Podknife, Cleanfeed, School of Podcasting, Veritone One, Adopter Media, Podcast Movement, adswizz, Podigy, Stakhanov, Revolver Podcasts, Sonix, Margarita Noriega, Lower Street, Signal Hill Insights, Edison Research

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• Despite a shrinking economy, the IAB and PwC say that US podcast ad revenues grew to $842m in 2020, up from $708m. Revenue is projected to grow to $2.1bn by 2023. Dynamically-inserted ads grew from 48% to 67% of revenue. The report is free; you'll need to register.
• Analytics and attribution company Chartable has launched Chartable for Brands. Marketers can now find out exactly which companies are listening to their branded podcast, and which episodes are drawing in new listeners from new firms. It also includes Brand Impact measurement to measure the ROI of branded content.
• Spotify has purchased Armchair Expert with Dax Shephard and Monica Padman. The Armchair Expert podcast will become an exclusive show on Spotify from Jul 1. Spotify doesn’t comment on the specifics of the deal. (Here's more about Armchair Expert from the NYT in 2019).

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• Slate is to use its SupportingCast feature to sell access to audiobooks in your podcast app.
• Amazon's Wondery+ is to join Apple Podcasts Subscriptions.
• No more AppleCoreMedia for the Downcast app, which has fixed its useragent when streaming episodes.
• Rephonic has released a new podcast reach tool, using Rephonic's podcast download estimates to show how many listeners you could potentially reach for a given topic.
• Blue Wire has a new partnership with Coors Light. Their tweet includes many of their podcasters, and some beer: Coors will also get podcast ad reads and they'll be sponsoring American Prodigy.
• AdsWizz spoke at the IAB Podcast Upfront.
• Audacy and Osiris Media have announced a joint venture, working on music podcasts that will air on Audacy stations.
• The Apple Podcasts app is being tweaked in the next version of iOS, 14.6. "Mark all as played" makes a welcome return, and a new feature, "Remove Downloads", might help give you some space back.
• Underlining how complex podcasting can appear, Amplifi Media has launched a "helpful guide to navigating the podcast ecosystem". (There's a bit more of a helpful one from Magellan AI and Sounds Profitable).

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• On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
• Most podcasters don't make it to the 12-month mark, says Alex Sanfilippo from Podmatch, giving some hints on how to survive and thrive during your first year as a podcaster.
• Fair use can sometimes be a useful defence for using copyright material in your podcasts. Here's how you can use it.

• From the HubSpot Podcast Network: Entrepreneurs on FireWith over 100 million listens of his 3000+ episodes, JLD has turned Entrepreneurs On Fire into a media empire that generates over a million listens every month and 7-figures of NET annual revenue 8-years in a row.
• The H3 Podcast has had a lawsuit filed against it for apparently using boxing footage without permission on YouTube.
• Joe Budden has fired his friends Rory and Mal from his podcast. It's now The Joe Budden Podcast. His fans aren't happy.
• 4D with Demi Levato is the pop star's first podcast, launching next week with Cadence13.
• Jim Harold's Campfire is to publish its 500th episode today. It's been in production since 2009, and features true stories of the supernatural; it's been downloaded more than 50 million times.
• Tech Tech Boom is a new, spoof tech review show, launching next week. It's produced by Zeppotron for the BBC.
• The Sports-Casters is the subject of a feature in Sports Illustrated.

Our supporters:

Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Cadence13, Pineapple Street Studios, Podcorn, WideOrbit, Google Podcasts, Jar Audio, Spreaker, Simplecast, Podchaser, Awesound, Podimo, Call for Content, Acast, Libsyn, Megaphone, Knit, Podmetrics, The Podcast Haven, Entale, Engle, Disctopia, Podpage websites, Spotify for Podcasters, TED Audio Collective, ART19, We Edit Podcasts, Podbean, Evergreen Podcasts, Adonde Media, Luminary, One of One Productions Podcast Studio, The Ramsey Show, The Roost, backtracks.fm

Silver supporters:Terra Firma Audio, POST by Futuri, Omny Studio, Message Heard, Bullhorn, Lantigua Williams and Co, Podscribe, Julep Hosting, Julep Podcast Marketing, RockWater Industries, Castos, Bababam, Podcast Guests, Maps.fm, Hindenburg, Castbox, The Podcast Engineer, Blubrry, Whooshkaa, Podcastpage, Zvook, Kast Media, podcast.co, Latina Podcasters Network, audioBoom, Wondery, Transistor, Amaeya Media, Glisten Media Podcast Production, NPR, Oxford Road, 18sixty, Podcast Ad Report, Pacific Content, Podcast Taxi, Lemonada Media, Sonic Influencer Marketing, Diversion Podcasts, Headliner, Jam Street Media, WaitWhat, Heartcast Media50, Barevalue, EverythingWithPodcasting, Creative Zombie Studios, StreamGuys, Rachel Corbett\s Podschool, Chartable, DAX, Podcast Partnership, Content10x, Ad Results Media, Podiant, Know or Not? Podcast Network, She Podcasts, Lower Street, Podigy, Sonix, adswizz, Cleanfeed, Midroll, Margarita Noriega, Veritone One, Revolver Podcasts, Adopter Media, Podcast Movement, Stakhanov, School of Podcasting, Podknife, Edison Research, Signal Hill Insights

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• CNN is to make a new show, The Handoff, as an Apple Podcasts Subscriptions exclusive when the service launches later this month. Hosted by friends and CNN anchors Chris Cuomo and Don Lemon, it will be a longer chat than their usual 'handoff' between shows normally allows for. It's part of "a subscription to the CNN channel" on Apple Podcasts Subscriptions.
• Listeners are fine hearing ads in their podcasts, says some new research from Cumulus Media and Signal Hill Insights. The data also says Clubhouse over-indexes for podcast users, and the pandemic helped accelerate listening.
• Acast has released their Q1/21 financial report. The company, which is investigating an IPO, saw sales grow by 74% up to SEK 197m (US$23.6m); it now has 28,000 podcasts as part of its network, and claims 872m listens in the quarter.

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• Adobe Audition has been updated: the audio editor now runs natively on Apple M1 chipsets, includes a loudness meter (with presets for Apple and for Spotify), and adds a new strip silence feature.
• A former WWE wrestler, Chelsea Green, has been forced to change her podcast's name following a legal letter. The podcast is now called Green with Envy; she had attempted to trademark 50 Shades of Green, which is similar to a book and film title.
• If you want to learn more about Clubhouse users in America, Edison Research have a webinar next week.
• Seth Rogen is to launch his first podcast series, with Stitcher.
• Folding Pocket is a new multimedia storytelling company, launched today in the UK. The company has co-founders including actor James Nesbitt and former England rugby stars Mike Tindall and James Haskell, and launches as part of Platform Media.
• A new podcast consultancy has launched in Sheffield, UK - Sound Media is headed up by James Marriott, and offers a wide range of services.
• Acast has appointed Kate Mander as Commercial Development Manager for the UK and Ireland.

• On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
• Acast highlight three podcasters who were able to quit their 9-5.
• Use Chrome or Brave? Podnews's podcast search might save you some time. In the address bar, type podnews, hit the TAB button, and then type the podcast you're looking for. We search Apple, the Podcast Index and (if you want) Spotify.

• From the HubSpot Podcast Network: Being Boss is an exploration of what it takes to be boss as a creative business owner, entrepreneur, freelancer, or side-hustler.
• The Piketon Massacre, a true-crime podcast focusing on a mass murder in Pike County OH, USA, returns for a second season. The first season achieved 2.5m downloads per month.
• US social media personality Addison Rae is back on Spotify with a new season of her podcast, retitled That was fun? Addison and Sheri, her mom, will be joined by a big-name special guest every week.

Our supporters:

Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Pineapple Street Studios, Podcorn, Cadence13, WideOrbit, Google Podcasts, Jar Audio, Spreaker, Simplecast, Podchaser, Awesound, Call for Content, Podimo, Acast, One of One Productions Podcast Studio, Podbean, Evergreen Podcasts, Engle, The Podcast Haven, Podmetrics, ART19, backtracks.fm, Adonde Media, The Roost, Knit, Megaphone, Disctopia, Libsyn, Podpage websites, Luminary, Spotify for Podcasters, Entale, The Ramsey Show, We Edit Podcasts, TED Audio Collective

Silver supporters:POST by Futuri, Terra Firma Audio, Omny Studio, Message Heard, Bullhorn, Lantigua Williams and Co, Podscribe, Julep Hosting, Julep Podcast Marketing, Pacific Content, Heartcast Media50, Podcast Guests, Latina Podcasters Network, Podcast Ad Report, Barevalue, Blubrry, Podcast Taxi, Amaeya Media, Bababam, Maps.fm, podcast.co, Castos, Headliner, Hindenburg, WaitWhat, Kast Media, audioBoom, NPR, Whooshkaa, Podcastpage, Castbox, Wondery, The Podcast Engineer, RockWater Industries, 18sixty, Zvook, Diversion Podcasts, Oxford Road, Glisten Media Podcast Production, Lemonada Media, Sonic Influencer Marketing, Transistor, Jam Street Media, Know or Not? Podcast Network, Ad Results Media, Podcast Partnership, Chartable, Content10x, Rachel Corbett\s Podschool, Podiant, Creative Zombie Studios, StreamGuys, EverythingWithPodcasting, DAX, She Podcasts, adswizz, Podcast Movement, Podknife, Margarita Noriega, Veritone One, Podigy, Revolver Podcasts, Sonix, Lower Street, Cleanfeed, Adopter Media, School of Podcasting, Midroll, Stakhanov, Edison Research, Signal Hill Insights

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• Spotify is adding a way to share timestamps when you share a podcast - a way to share a particular point to start listening.
  • Links work on desktop, iOS and Android: here's a link to economist Will Page's interview on Podland to see how it works.
  • It looks like it's as simple as adding a t attribute in seconds to an episode link - the above link ends &t=513. Pocket Casts timestamp links work identically, as do Podfriend timestamp links. Is accepting ?t=:seconds a defacto standard that everyone can build?
• In the UK, this week is Mental Health Awareness Week. Acast is bringing together their podcasters to raise awareness.
  • Acast UK has also made Campaign's Best Places To Work 2021 list; they tell us they're the only podcasting company to do so.
• In the US, scripted podcast company Scripty has launched: a company that produces original scripted series 'primed for adaptation to film and television'.

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• Audacy has launched Exit Scam, a true-crime podcast about cryptocurrency. In what the company calls a "unique windowing opportunity", the Audacy app has episodes a week earlier than everywhere else.
• Stitcher's Midroll adsales has merged with Pandora and SiriusXM's sales teams. The new group is called SXM Media, and claims it has a reach of 150m listeners, which it calls "the largest digital audio advertising platform in North America".
• Lemonada Media has launched an in-house sales team. The company was with Stitcher's Midroll, and previously sold through Westwood One.
• The Quill Podcast Awards are open for entry. The awards are "a place where top podcasts and brands in various categories can be recognized for their production, innovation, and hard work" - they are free to enter, and you can enter your favourite show if you want.
  • Podnews is sponsoring the "Innovator of the Year" category.
• Enterprise podcast host Omny Studio has added enhanced reporting functionality and additional metadata features.
• Is RSS dead?

• On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
• Mark Asquith from Captivate has added a new Twitter list of 'people doing amazing work in the industry' - might be worth a follow.
• Want to earn Bitcoin from your podcast? - yes, you can do that with a growing number of podcast apps.

• From the HubSpot Podcast Network: My First Million is a podcast where the hosts brainstorm new business ideas based on trends & opportunities they see in the market.
• For Mental Health Awareness Month in the US, Dad I'd Like To Friend (The DILF Podcast) discusses the mental health of parents, fights outdated stereotypes, and season two has just started.
• Mental health for employees is also important: The Caring CEO is a podcast to inspire and provide tips for leaders who believe that future success is one based on employee mental health as well as growth.
• The Worst Day Of Your Life can define you for good, as well as for bad. NOVA Entertainment's new podcast features real stories of extraordinary people, who refuse to let disaster permanently change their lives and strive to help others change their lives for the better.
• You Here Now says that "change is inevitable", and shares stories that changed people’s lives in profound ways. It's brand new, with a story about the Northern California forest fires last year - and one person who's home the fire claimed.
• The FADER Uncovered has just been launched: a series of in-depth conversations with the world’s most impactful musicians, from genre-defining stars to avant-garde pioneers hosted by seven-time Grammy Award winner, Oscar Award winner, legendary record producer and DJ, Mark Ronson.

Our supporters:

Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Podcorn, Pineapple Street Studios, Cadence13, WideOrbit, Google Podcasts, Spreaker, Jar Audio, Simplecast, Podchaser, Awesound, Podimo, Call for Content, Acast, The Ramsey Show, Adonde Media, We Edit Podcasts, Podpage websites, backtracks.fm, Megaphone, Podmetrics, The Roost, ART19, Evergreen Podcasts, Libsyn, Spotify for Podcasters, Engle, Disctopia, The Podcast Haven, One of One Productions Podcast Studio, Podbean, Knit, Luminary, TED Audio Collective, Entale

Silver supporters:POST by Futuri, Terra Firma Audio, Omny Studio, Message Heard, Bullhorn, Podscribe, Lantigua Williams and Co, Julep Hosting, Julep Podcast Marketing, RockWater Industries, Castos, Amaeya Media, Oxford Road, Pacific Content, Podcastpage, Blubrry, Glisten Media Podcast Production, Kast Media, Diversion Podcasts, audioBoom, Zvook, Barevalue, Whooshkaa, Lemonada Media, Heartcast Media50, podcast.co, Jam Street Media, The Podcast Engineer, Wondery, Bababam, Transistor, WaitWhat, Sonic Influencer Marketing, NPR, Podcast Guests, Castbox, Latina Podcasters Network, Podcast Ad Report, Headliner, Hindenburg, 18sixty, Podcast Taxi, Maps.fm, Ad Results Media, Know or Not? Podcast Network, EverythingWithPodcasting, Chartable, Creative Zombie Studios, Podiant, DAX, Podcast Partnership, Rachel Corbett\s Podschool, StreamGuys, Content10x, She Podcasts, Podcast Movement, Revolver Podcasts, Midroll, School of Podcasting, Margarita Noriega, Lower Street, Cleanfeed, Sonix, Adopter Media, Podigy, Stakhanov, Veritone One, adswizz, Podknife, Signal Hill Insights, Edison Research

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• Where better to sell audio than… audio. Sounds Profitable's Up Next - Spring 2021 is now live, with more than two dozen companies taking part, promoting their new shows to ad buyers. Learn more at Sounds Profitable or start listening now - the feed also includes panels and a look at the trends behind podcast consumption.
  • The idea came from a brainstorming session between AdLarge and Sounds Profitable; AdLarge’s premiere episode focuses on the power of podcast advertising in addition to exploring the intriguing and valuable aspects of the podcasting world.
• iHeartMedia released their Q1/21 results. Podcasting revenue grew 142% year-on-year, according to the earnings call. Overall, the company's revenue fell 9.5% year-on-year.
• Audacy's Q1/21 results saw "weaker results in podcasting", said CEO David Field. The company, formerly Entercom, saw overall revenue fall by 19% year-on-year.

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• HelloFresh, Manscaped and BetterHelp are the most recalled brands from podcast ads in Q1/21, Edison Research say, according to their Podcast Consumer Tracker.
• The former CEO of Vice UK, Matt O'Mara has joined premium podcast company Novel as Director and Chief Strategy & Operating Officer.
• Netflix might be working on a portal called N-Plus, which could include podcasts.
• The Podcast Academy's first annual awards, The Ambies, will be hosted by Cameron Esposito. They'll be streamed live on Sunday May 16, from 7.30pm Eastern.
• Clubhouse is now available on Android, in the US only. The Android app is missing a number of features from the live audio company's iOS app.
• PodcastOne has signed a first look development deal with Patrick Wachsberger's Picture Perfect Federation.
• Podtrac has published its top US publisher data for April. It's the 5 year anniversary of these numbers, which list participating publishers only. Total global downloads fell by 2% in comparison to March; but then, April has 3.3% fewer days than March. They also released their top 20 US podcasts.
• Web-browser Brave has added a 'playlist' feature in their iOS app, which allows users to save and access audio and video, including podcasts.

Thank you to the UK's 18Sixty, who help brands talk to the people they want to talk to by making podcasts that people want to listen to, for becoming our latest supporter. We're very grateful for your support - it helps us continue our independent journalism about our industry. Here's how to support us.

• Above - Apple Podcasts's crawler, which exclusively powers the new Apple Podcasts app, is getting better at visiting our feeds to check for new episodes. Our RSS stats show it's now visiting every 20 minutes, rather than every hour and a half.
• The Podcasting 2.0 project is working on an alternative to WebSub (which would fix all the above issues): podping․cloud is a distributed alternative that is, say the developers, better suited to podcasting - so that crawlers can be told to come and visit when you publish a new episode. The GitHub repo includes details of how to ping: if you're already using WebSub it's going to be relatively similar code. This PodPing watcher lets you watch in real time. Podnews now pings this service when we publish a new podcast.
• Is Apple Podcasts's crawler also reporting itself as something else? We're seeing requests from the same IP address calling itself Jakarta Commons-HttpClient/3.1. Bug? (How do we report bugs to Apple?)
• Something that looks like Audacity, but running in the browser? Waveform Playlist might be for you to build on. Here is the full source code.

• How to find new topics for your podcast episodes - We Edit Podcasts suggests, firstly, reading the news.
• Want to embed your podcast into your website? We have a page of many different options for embedded players, and have just added Fusebox's player to this page too.

• On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
• Teenager Therapy, a coming-of-age podcast hosted by five teens, has been pre-announced as the winners of the Audio Impact Award at The Ambies.
• "Part podcast, part radio show", ChillDaBeats is new from former BBC Radio 1 DJ Phil Taggart. The Spotify show-with-music has run since December, and starts a new season with guests and "a weekly mental musical massage".
• Cuban-American podcast teikirisi returns for a second season, covering the perfect lechón asado, to stories of immigration, art, history, geo-politics, family, travel and more.
• Toxic: The Britney Spears Story is a new investigative documentary coming July from Witness Docs, a unit of SiriusXM's Stitcher.
• Birds are in trouble: the population of breeding birds in the US has declined by nearly a third since 1970. Tenijah Hamilton hosts Bring Birds Back, a podcast that aims to make bird conservation accessible to everyone. The first episode will be on Wed May 19.
• The Who and How Club, a podcast, blog and movement created and hosted by recording artist Arys Déjan, has hit episode #50. It asks "who are you" and "how did you become you?"
• The Royal Record is a new podcast promising "your weekly dose of royal news, without the spin". It's new from SCA in Australia.

Our supporters:

Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Podcorn, Cadence13, Pineapple Street Studios, WideOrbit, Google Podcasts, Jar Audio, Spreaker, Simplecast, Podchaser, Awesound, Call for Content, Podimo, Acast, Libsyn, One of One Productions Podcast Studio, Evergreen Podcasts, Podpage websites, We Edit Podcasts, Megaphone, Entale, Adonde Media, The Podcast Haven, Engle, Spotify for Podcasters, Podmetrics, ART19, Disctopia, The Ramsey Show, backtracks.fm, The Roost, TED Audio Collective, Podbean, Knit, Luminary

Silver supporters:Terra Firma Audio, POST by Futuri, Omny Studio, Message Heard, Bullhorn, Podscribe, Lantigua Williams and Co, Julep Hosting, Julep Podcast Marketing, The Podcast Engineer, Podcast Guests, Podcast Taxi, Heartcast Media50, Podcastpage, Whooshkaa, Zvook, Kast Media, Castos, NPR, Podcast Ad Report, Headliner, Oxford Road, Amaeya Media, Latina Podcasters Network, 18sixty, Sonic Influencer Marketing, Glisten Media Podcast Production, Diversion Podcasts, Lemonada Media, Wondery, podcast.co, Maps.fm, Barevalue, Blubrry, RockWater Industries, audioBoom, Transistor, Hindenburg, Jam Street Media, Pacific Content, WaitWhat, Bababam, Castbox, Chartable, DAX, Know or Not? Podcast Network, StreamGuys, Podiant, Creative Zombie Studios, Podcast Partnership, EverythingWithPodcasting, Ad Results Media, Rachel Corbett\s Podschool, Content10x, She Podcasts, Adopter Media, Cleanfeed, adswizz, Podigy, Podknife, Podcast Movement, Stakhanov, Revolver Podcasts, Midroll, Veritone One, School of Podcasting, Sonix, Lower Street, Margarita Noriega, Signal Hill Insights, Edison Research

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• Last month, we wrote a piece about AppleCoreMedia, a user agent that most podcast hosts don't correctly attribute, either falsely increasing or decreasing Apple's share. In a good example of collaboration across podcasting, Omny Studio and Spreaker have worked together to produce this code and testing tool which fixes that for app developers, once and for all. It's open source and available for anyone.
• The BBC Podcast Festival has just started, run by the BBC Academy, the corporation's training arm. There are sessions throughout May, and it's free to anyone in the world as part of their Production Unlocked series. Sign up here; our Editor is speaking on the final session on May 27.
• How long can your episode notes be? Preliminary tests seem to show that PocketCasts, Overcast and Spotify deal with at least 10,000 characters; Google Podcasts (Android) truncates after about 5,000 characters; and we gather that Apple Podcasts currently truncates after about 4,000 characters.

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• In a tweet, Dan Misener suggests there is change on the way with the Apple Podcasts iOS 14.6 app, currently in beta. That will support proper links, and will support content:encoded, according to the current beta anyway.
• Our soon-to-be award-winning PodClock show on Apple Podcasts seems to load random numbers of episodes every time it's crawled by Apple. We don't understand why; it's a static file. Feel free to take a peek and let us know where we're going wrong.

This is a cut-down version of Podnews today. Have your vaccination; but plan for some time to recuperate after.

• Want to embed your podcast into your website? We've added Fusebox to our page of embedded players, alongside players from Apple, Spotify and others.

• On Sounder: Understanding Today's Narcissist - What are the 10 steps to grooming someone into believing that they are losing it? What is gaslighting?
• In The New Media Show, Todd Cochrane suggests that the way Apple Podcasts has dealt with episode notes may have changed from the beta test. And they have jingles now.
• In Podland, economist Will Page discusses the economic future for podcasting after Apple and Spotify's recent announcements; and Sam Sethi talks to Descript.

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Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Pineapple Street Studios, Podcorn, Cadence13, WideOrbit, Google Podcasts, Jar Audio, Spreaker, Simplecast, Podchaser, Awesound, Podimo, Call for Content, Acast, Entale, Spotify for Podcasters, Podpage websites, Adonde Media, Podbean, We Edit Podcasts, Evergreen Podcasts, ART19, Megaphone, Knit, Disctopia, Luminary, backtracks.fm, Libsyn, The Podcast Haven, The Roost, TED Audio Collective, One of One Productions Podcast Studio, The Ramsey Show, Engle, Podmetrics

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• The Australian part of Podcast Day 24 will be an in-person event in Sydney NSW on June 7, it's been announced. The conference announced its first set of speakers this morning; it's part of a 24-hour event in Australia, Europe and North America.
• A tool to share audio on social media, Wavve has been acquired by Calm Capital. The team write about the background to the deal, Calm Capital have also written about it, as has Wavve's new CEO, Jeff Dolan. No terms were disclosed.
• The new Apple Podcasts iOS 14.5 app is not following Apple's specification around the itunes:title tag, and seems to ignore the tag completely. This is leading to shows displaying with double episode numbers. Those examples are hosted on Libsyn and Captivate, who both follow that specification correctly. Thanks to Crate Media for the heads-up.
  • Yesterday, we reported on changes within the app for episode notes.

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• A new audio drama marketplace, Dramafy has put out a call for submissions. A subscription service, it offers content creators a revenue sharing model based on listens. It launches in June.
• Clubhouse has introduced their Creator First Finalists, shows to be hosted live on Clubhouse.
• In the US, iHeartMedia has launched its own Private Marketplace, allowing advertisers to buy shows across the iHeartPodcast Network. Using Voxnest, it allows geo-targeting and "psychographic" targeting (only want "intrepid" listeners? Or "conquerors"?) We wonder if it can also target people who've had their first COVID-19 vaccination and are feeling a bit sleept.
• The makers of Obsessed with… Line of Duty, a chart-topping accompaniment podcast to a popular UK police drama, are speaking at MIC's Podcast Club (a virtual event) on Wednesday May 12. It's free to attend.
• Apple Podcasts Connect still appears to be unavailable for many users. As one example, Quill point out on Twitter that they've been locked out for two weeks. Apple have no statement and have made no public acknowledgement of any issues. In Podland podcast later today, James Cridland, Podnews's editor, suggests that Apple are still treating podcasting as a fun hobby rather than a $1.4bn global business.

• How to be a podcast guest is a good Twitter thread from Corey Haines. "Smile. Use gestures. Treat it as a performance."
• Buzzsprout's Alban Brooke promised a tip for each like that this tweet got. We suspect he thought it would get about twelve; but so far it's received 350 likes, and contains some great ideas. It would be rude for us to suggest you might like it too.

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• On Sounder: The Path Here - in this episode, follow Torrie Wilson's humble roots from a small town in Idaho, to a fast life in Los Angeles that took her to a Hall Of Fame career in professional wrestling.
• In BarCode, expect a fun cybersecurity discussion over a drink. Tony, a virtual bar tender, gives you a recipe for an exception beverage, while professionals in cybersecurity cover new topics. It's hosted by Chris Glanden, a 20 year cybersecurity professional from Delaware.
• Dr Laura's Call of the Day has reached 100 million downloads, it's been announced; the podcast was launched in 2017, and is taken from her popular SiriusXM radio show.

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Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Cadence13, Pineapple Street Studios, Podcorn, WideOrbit, Jar Audio, Spreaker, Google Podcasts, Simplecast, Podchaser, Awesound, Call for Content, Podimo, Acast, We Edit Podcasts, Luminary, Engle, Adonde Media, backtracks.fm, The Roost, ART19, The Podcast Haven, Knit, Libsyn, Spotify for Podcasters, Podmetrics, Entale, Evergreen Podcasts, Megaphone, The Ramsey Show, TED Audio Collective, Podbean, Podpage websites, Disctopia, One of One Productions Podcast Studio

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• 25% of UK adults listen to podcasts weekly, according to new research for UK media regulator Ofcom. While not directly comparable with data from elsewhere, broadcast analyst Adam Bowie has taken a look at the details.
• Cleanvoice is a new service promising to automatically remove all those "uhhhh" words from your recordings. It's $3 a shot, but could save quite some time in editing.
• Apple's Podcasts Connect still isn't allowing new podcasts from some users, with error messages about missing artwork and copyright statements. Podnews lost access to our account again last week (it's since returned, minus any stats). Still, we're doing better than Dirk Primbs, who has been waiting for more than ten days to access his.

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• Podpage is now working with Fusebox, a paid podcast player.
• Ximalaya has filed for a US IPO. The largest online audio platform in China (with spoken-word and music content), it has 250m monthly users, and 5.2m active content creators. Out of all audio listened-to on mobile in China, Ximalaya provides 75%.
  • JustPod's Yang Yi points us to their (English) prospectus, which contains Ximalaya's view of the Chinese audio market. As with all coverage of podcasting in China, the definition of what a "podcast" is could be different to yours.
• Free editing software Audacity has 'been acquired' by a new company, Muse Group. The announcement video from Muse Group's Martin Keary claims he's "been asked to step up and manage Audacity in partnership with its open source community".
  • Keary has a good reputation for UX research and design; but Audacity's website doesn't mention this news, and nor is it mentioned in the development mailing list or the Audacity Forum: so it's a little unclear what's going on.
  • Audacity is free software: a GPL open-source project with more than 100 contributors - anyone can download the source code. The Audacity trademark, registered by the original developer Dominic Mazzoni, does appear to have been acquired by Muse Group.

Tweet of the week: from The Guardian's podcast and radio reviewer, Miranda Sawyer: "Male celebrities! Congratulations on your great idea of moving into podcasting, with a revealing interview show, where you chat to your mates… . But honestly, the most revealing element of your podcast is the fact that you don't interview ONE SINGLE woman in an entire series. As a reviewer, I'm considering a boycott of these shows. There are so many celebrity podcasts out there, that ignoring the ones that ignore women seems reasonable tbh"

• In case you missed it on Friday, Apple Podcasts on iOS 14.5 no longer directly reads RSS feeds, and relies on data from its crawler. That crawler currently visits very irregularly; we understand the plan is for some improvements to its polling schedule shortly.
• Apple Podcasts on v14.5 has changed how show and episode descriptions work, as detailed in a Podlove discussion.
  • If you use <itunes:summary> then that's all it displays. It's happy falling back to <description>; and if your <description> is HTML wrapped in CDATA, then it displays HTML (up to about 4000 characters).
  • Both <itunes:summary> and <content:encoded> have been quietly dropped from Apple's RSS examples.
  • We've dropped <itunes:summary> from our feed.
• There are now 3.7m podcasts in The Podcast Index, with 319,712 shows having posted once in the past 30 days.
• Apple Podcasts Connect appears to be promoting a "Reporter" command-line utility (under the error message) to grab your data from the portal. Here's the zip to download, in case you're interested. The user guide contains, er, no mention of the word 'podcast', so quite how useful it'll be is anyone's guess.

• How to Use Affiliates to Make Money Podcasting - Jared Easley points to different opportunities from promoting other peoples' stuff on your podcast.
• How to get to one million downloads; an interview with Sheena Yap Chan.

• On Sounder: Real Sports Heroes explores the importance of today’s black sports star having a voice that goes beyond the court and playing field.
• A Positive Climate launched today. Through interviews with inspiring people driving positive change and looking at products to tackle climate change, it should help everyone have a more positive impact on the planet.
• Sounds Profitable's podcast interviews Nick Hilton, who regularly podcasts slightly alarming blogs about the dark future for podcasting. Will he have a more positive outlook in real life?
• Podland News may have been over a day late if you use Apple Podcasts; but you'll hear more about subscription services and more in this week's episode, with James Cridland and Sam Sethi.

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• Exclusive: Examination of internet traffic and Podnews logs reveals that the new iOS 14.5 Apple Podcasts app now works in a very different way than previously; and as a result may now take hours to deliver new episodes to your listeners - even if they are subscribed.
  • 19% of our Apple Podcasts downloads yesterday were from the new iOS 14.5 app.
  • MacRumors reports on what users think of it.
  • Spotify's crawler also broke for a time yesterday, with some new episodes not showing.
• Spotify's recently-acquired Clubhouse-like service, Locker Room, is to be called Spotify Greenroom, Daniel Ek announced in the For The Record podcast. “The opportunity in live, just from a consumer standpoint, is how can we create really engaging formats to allow these creators to express themselves and connect with their audience. And we've been watching this space from afar just feeling very, very excited about the potential opportunity.”
• Headliner has integrated with "Megaphone by Spotify".
  • Megaphone has also added a number of new clients including MLB, Girlboss, and many others, they say.

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• Chartable has released The Ultimate Podcast Growth Playbook. In it, it says that it's best if people hear your ad five times.
• Nielsen has announced Podcast Ad Effectiveness+ - a brand lift study service for advertisers. Sounds Profitable covered how these work in January.
• The Spotify app has a new library screen, with added functionality for podcasts.
• Audioboom is still searching for a buyer, with shareholder Nick Candy trying to get Amazon to notice the company.

• On Sounder: Huddle up with Gus - Listen in his own words how Matthew McConaughey translates sports into his passion for acting.
• The 3 Clips ("like Song Exploder meets Inside the Actor’s Studio -- for podcasters") has been acquired by Castos. The show talks to podcasters about their best work.
• Acast has a royal first - a podcast interview with the Swedish King, Carl XVI Gustaf. He was interviewed by Kristoffer Triumf in Värvet.
• Twenty Thousand Hertz has a special episode about the Shure SM7, the microphone most favoured by podcasters.
• Evergreen Podcasts' newest show is Blood Time, a show "for some of the most incredible stories and conversations about wrestling, business, leadership and perseverance", hosted by wrestling coach Peter Cimoroni.
• Evergreen has also launched Wild Precious Life, a podcast about making the most of the time we have.
• Distribution rights for The Dan Le Batard Show with Stugotz have been bought by DraftKings, in a three-year deal worth at least $50m.
• Reply All has returned; but it's a mini episode all about the controversial work environment at Gimlet Media. It returns properly in June.

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Driven by feedback from readers, we asked Anchor/Spotify some questions about Paid Subscriptions. From that, we've learnt:

• Paid Subscriptions won't be available at all outside the US at the start - not for creators, but also (surprisingly) not for subscribers either. It'll roll out "in the next few months".
• We asked whether Anchor/Spotify is likely to share names/email addresses of subscribers. They said: "In order to make this product truly creator-first, it’s crucial to our model that we explore ways for participating creators to connect with their subscribers. This is something we’re working on. You can imagine it may come in the form of existing Future Format features such as Polls and Q&As exclusive to subscribers, or with direct communication from creators to their subscriber base. We don’t have any specific details at this time, but will share more as the program progresses."

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Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Pineapple Street Studios, Podcorn, Cadence13, WideOrbit, Jar Audio, Spreaker, Google Podcasts, Simplecast, Podchaser, Awesound, Call for Content, Podimo, Acast, Evergreen Podcasts, The Ramsey Show, Disctopia, Adonde Media, Megaphone, Entale, One of One Productions Podcast Studio, ART19, Knit, Podmetrics, Spotify for Podcasters, Engle, We Edit Podcasts, Libsyn, Luminary, Podbean, Podpage websites, The Roost, The Podcast Haven, TED Audio Collective, backtracks.fm

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• Spotify is back in profit, according to its Q1/21 financial results. It now has 356m monthly users; 2.6m podcasts; but no increase in the percentage of podcast listeners from last quarter (25%, so now 89m listeners monthly). It made €14m profit (US$ 17m).
• In terms of Spotify's shows: "The Joe Rogan Experience performed above expectations with respect to new user additions and engagement" - the show was exclusive from Dec 1. Renegades: Born in the USA, with Barack Obama and Bruce Springsteen, is their #2 show.
• Facebook's in-app podcast player has appeared to have rolled-out. Open this in the Facebook app to see it; it seems that Android users only get to hear 30 seconds of the podcast, while Apple users get a consent window to hear it all.

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• Q1/21 revenue is 5% up at SiriusXM, which owns AdsWizz, Simplecast, Stitcher and 99% Invisible. Revenue was boosted by Stitcher and AdsWizz revenue. Pandora has lost 8% of its monthly users over the past year, though.

"I'm not optimistic that consumers are going to want to have a lot of micro audio subscriptions." - Jennifer Witz, SiriusXM CEO, in SiriusXM's earnings call

• Apple Podcasts has emailed users of iTunes Site Manager (an enterprise version of the old iTunes Podcasts Connect), to let them know they will be migrated over to the new Apple Podcasts Connect by the end of May.
  • We believe that Anchor uses this tool to automatically add shows into Apple Podcasts without content approval (an arrangement both companies deny), so this special access, too, may cease at the end of May.
• The Apple Podcasts Connect service is still down for many people. Ominously, the set-up message, which used to say "this could take up to two hours", now says "this could take up to a day". The comments to this tweet aren't great.
  • But on the bright side: Evo's in!
• iOS 14.5 rolled out earlier this week, containing a lot of changes to the Apple Podcasts app. The new app accounted for 24% of Apple Podcasts downloads for our podcast yesterday already.
• ICYMI, Sounds Profitable recently did a deep-dive with Omny Studio, the enterprise-grade podcast host. It's one in many deep-dives they've done, allowing you to spend proper time with a product to get a feel of how it might work.
• Why did TuneIn download our podcast audio 4,016 times yesterday (CSV) from our private feed that we supplied to them? Why did they use 7.3GB of data? Why did 79 of those downloads appear to come from a copy of Safari running on Windows Vista? We have oh so many questions, and, thankfully, a firewall.

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• Handling corrections in podcasting is best done by editing the episode in question, suggests Gavin Gaddis.
• Media lawyer David Oxenford writes about music licensing for podcasts and other services. "Proceed with care", he says.

• On sounder․fm - In Huddle Up With Gus, 14 year NFL QB Gus Frerotte chats with Matthew McConaughey and how Matthew turns red lights into green lights.
• The Lazarus Heist is new from the BBC and currently the #1 show in the UK. It tells the sotry of a group of elite North Korean hackers behind an attempted $1 billion digital heist, as well as the Sony hack, Wannacry, and lots of other cybercrime.
• Sudhir Breaks The Internet is a new short show from the Freakonomics Radio Network - who is building the tools and platforms we work with every day? How can these tech companies with seemingly infinite resources face so many challenges — and make so many mistakes? All three episodes are now available.
• The improvised D&D podcast Dark Dice is to have a new star: Jeff Goldblum, according to Deadline.
• Rory & Mal have returned to The Joe Budden Podcast with Rory & Mal. According to The Root, it's all about respect.

We're currently unable to promote too many "just-launched" shows here, because of Apple Podcasts Connect's downtime having an impact on new show launches.

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Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Pineapple Street Studios, Podcorn, Cadence13, WideOrbit, Voxnest, Jar Audio, Google Podcasts, Simplecast, Podchaser, Awesound, Podimo, Call for Content, Acast, Podbean, The Ramsey Show, We Edit Podcasts, Engle, One of One Productions Podcast Studio, The Roost, Podmetrics, backtracks.fm, Disctopia, Libsyn, Luminary, Adonde Media, ART19, Podpage websites, TED Audio Collective, Evergreen Podcasts, Entale, The Podcast Haven, Megaphone, Knit, Spotify for Podcasters

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• Spotify has announced their Paid Subscriptions service, which is hosted on Anchor. NPR is a launch partner, as we reported last week. Unlike Apple, who will take 30% of your subscription revenue, Spotify "won't charge" until 2023 (after which it's 5%). There are plenty of other things to know, though (indeed, there will be a charge) - see our analysis, below.
  • Supporting Cast has compared Patreon, Apple, Spotify and their own podcast subscription tool.
  • As Spotify put some prices up in the US and UK, Deezer's COO, Laurence Miall-d'Aout, released a short statement saying (in part) "We just wanted to let you know that Deezer isn’t going to raise prices in the middle of the pandemic. Music, podcasts and radio help people cope and we don’t feel this is the time to make things harder for them." Ooof.
• Edison Research revealed The Infinite Dial 2021 Australia. It showed a significant growth for podcast consumption in the country. 37% of Australians (12+) listen to podcasts every month: a significant increase from 25% just a year ago.
• First look: Podcast hosting company Sounder has launched Sounder Plus, a tool to enable creators to reach bigger audiences. It gives you automatic distribution to YouTube, adds Videobites (transcription-powered video clips) for social media, analyses episodes for keywords and tagging,

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• Alitu, the podcast maker, has added a call recorder to help interview guests. Recordings are popped directly into the episode builder for you to start editing.
• C13Originals, the documentary studio division of Audacy's Cadence13, has expanded its partnership with Jon Meacham, a Pulitzer Prize-winning historian and New York Times bestselling author.
• Instreamatic, an interactive voice ads company, has raised $6.1m in funding.
• People:
  • Nic McClure has been appointed as Senior Executive Producer - LiSTNR Original Podcasts.
  • Lina Kim (formerly MD, Havas Media Group, Canada) has been appointed as President of The Podcast Exchange. Jean-Marie Heimrath, the CEO, is retiring.
  • Whitney Jones has joined NYMag's audio team. Formerly a Producer at APM, she's also worked freelance for people like 99pi, CBC and NPR.
• Apple Podcasts Clustergeddon: Transistor has updated their big list of bugs and problems with the recently-launched upgrade; episodes are missing, many people, like Paul Colligan, have no access to their podcast accounts after seven days. Some podcast publishers who we've spoken to are unable to launch any new podcasts. Apple have yet to give any statement, or even acknowledge the problem, which is unacceptable, says Andrew Clews - "this is people's livelihoods", he says. And Radio INK's Ed Ryan says "When a radio transmitter goes down an engineer will do everything possible to fix it. When Apple’s transmitter goes down they just don’t care."
  • Related - emails from Podnews to people who use iCloud, Mac or Me email addresses bounced on Monday. That Apple service had broken too. We have restored your subscriptions. Hello again!

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• Are podcast transcripts worth it? Danielle Desir suggests they're good for accessibility, but are also a great way of repurposing content for other things.
• What is AppleCoreMedia, and is it just Apple Podcasts in disguise?

• Spotify's drunk, stoned, transphobic conspiracy theorist Joe Rogan has told "healthy 21 year-olds" to not bother with getting a coronavirus vaccine. So, we'll link to the story of Cody Lyster, a healthy college student and baseball player at Colorado Mesa University, who died on April 8th last year after catching the virus. He was 21.
• Slow Burn launched a new season last week, looking at the Iraq war in 2003. Hosted by Noreen Malone, episode two releases today, focusing on the climate of fear after 9/11 and the 2001 anthrax attacks.
• In The Podcast Accelerator, Mark Asquith highlights what he calls "The Problem with Apple Podcasts Subscriptions".

Our Editor, James Cridland, looks at the Spotify Paid Subscriptions product alongside Apple's recent announcements.

Spotify's Paid Subscriptions tool sounds nice when compared with Apple - who can argue with free, after all. But it isn't quite as straightforward as that. Or, even, free.

• It's not actually free. Standard payment processing fees still apply. Stripe charge 2.9% +30¢, and I'd expect Spotify's pricing to be similar. Apple's fees include payment processing.
• It's US-only for now, as all Anchor monetisation has been. The company is hoping to expand "in the coming months". Apple Podcasts Subscriptions are available in 170 countries and regions.
• It's not even available to all creators in the US. There's only a waitlist that you can join, and the service uses that phrase "the coming months" again.
• Listeners can't buy a paid subscription to your podcast in the Spotify app. (If they did, Apple and Google would want up to 30% of the money, something the EU Commission is currently investigating). Instead, they'll get taken to an Anchor web-page, and listeners will be asked to enter their credit card details. For Apple listeners, paying for a subscription is as simple as buying an app.
• It's not limited to the Spotify app, though. Just link to that Anchor web-page. Like Patreon and similar services, listeners who subscribe will be given a private RSS feed that works in any podcast app (except, ironically, Spotify). Apple Podcast Subscriptions only works in the Apple app (and, by extension, only on Apple hardware).
• You'll have to use Anchor to host these. You could, of course, duplicate your feed into Anchor (it's got the tools to do that), but you need to use Anchor as a host for Spotify Paid Subscriptions. For Apple, you similarly have to upload your shows to their system.
• It's not either or. Apple does not have an exclusivity clause, and just wants parity of pricing with other platforms. The terms and conditions of Spotify's service aren't public, but I'd expect them to have the same stipulation.
• Spotify are building an Open Access Platform - which potentially could allow sites like Patreon/SupportingCast/Supercast, or your own website, handle the billing and login. Apple haven't announced this (and it's very unlikely they'd do it).
• There are 345m monthly listeners on Spotify. However, only 25% of them listen to podcasts. Apple Podcasts doesn't release any overall figures, though.

Our supporters:

Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Pineapple Street Studios, Cadence13, Podcorn, WideOrbit, Jar Audio, Google Podcasts, Voxnest, Simplecast, Podchaser, Awesound, Call for Content, Podimo, Acast, TED Audio Collective, The Roost, Spotify for Podcasters, Disctopia, Luminary, Engle, Entale, One of One Productions Podcast Studio, Megaphone, Knit, Libsyn, backtracks.fm, Adonde Media, Evergreen Podcasts, Podbean, Podpage websites, Podmetrics, The Ramsey Show, The Podcast Haven, ART19, We Edit Podcasts

Silver supporters:POST by Futuri, Terra Firma Audio, Omny Studio, Message Heard, Podscribe, Bullhorn, Lantigua Williams and Co, Julep Podcast Marketing, Lemonada Media, audioBoom, Podcast Ad Report, Barevalue, Maps.fm, Hindenburg, Jam Street Media, WaitWhat, The Podcast Engineer, Latina Podcasters Network, Pacific Content, Podcastpage, Sonic Influencer Marketing, Oxford Road, RockWater Industries, NPR, Amaeya Media, Podcast Taxi, Transistor, Zvook, Whooshkaa, Blubrry, podcast.co, Podcast Guests, Castos, Headliner, Wondery, Heartcast Media50, Bababam, Castbox, Diversion Podcasts, Kast Media, Glisten Media Podcast Production, EverythingWithPodcasting, Rachel Corbett\s Podschool, StreamGuys, Know or Not? Podcast Network, Chartable, DAX, Creative Zombie Studios, Podiant, Content10x, Podcast Partnership, Ad Results Media, She Podcasts, Podigy, Veritone One, Cleanfeed, Adopter Media, Podcast Movement, Margarita Noriega, Midroll, School of Podcasting, adswizz, Revolver Podcasts, Sonix, Lower Street, Podknife, Stakhanov, Edison Research, Signal Hill Insights

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Vanity URLs and promo codes often fall short, says Sounds Profitable's Bryan Barletta. Even if a listener hears a lot about an advertiser on your podcast, they might just Google the company's name - leaving you without any credit. Pixel-based attribution fixes that, he says. You should subscribe.

• SiriusXM has bought 99% Invisible Inc. The company, owned by Roman Mars, makes 99% Invisible and What Trump Can Teach Us About Constitutional Law. The podcast will remain free to everyone, according to the New York Times.
  • No terms were given, but Roman Mars is to give $1m from the sale to support Radiotopia shows, says PRX. 99% Invisible started in 2010, initially crowd-funded on Kickstarter.
  • Matt Deegan comments that building scale is essential to podcast success.
• Facebook is to add a podcast player in its app, powered by Spotify. It's being rolled out to 27 markets, none in Europe.
• First look: Acast has launched "Sponsored Stories", longer ad spots that can last up to four minutes.

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• First look: Today, Magellan AI launches its Q1/21 podcast advertising report. Of their findings:
  • Podcast ad spending in March was higher than the Q4/20 monthly average.
  • 50% of podcast ad revenue went to the 500 most popular podcasts
  • 21% of podcast episodes have just one advertiser.
• Acast claims the future of podcasting is Dynamic RSS, according to a post by Matt MacDonald. dRSS is the company's brand for custom feeds, which, the company says, allows personalisation for audiences.
  • Most podcast hosts write static RSS feeds; though as we highlighted yesterday, Podnews serves dynamic RSS feeds to allow us to better identify the apps that listen to us.)
• WeArePodcast is running a new virtual event on 20-21 May, called "Make Money From Your Podcast". Promo code PODNEWS will get you a discount.
• MorganStanley issued a client note saying mostly positive things about Spotify, calling them "overweight", and predicting they'll hit $350/share in the next twelve months (they're $298 currently). Spotify releases their earnings results for Q1/21 tomorrow (and possibly, with it, their plans for podcast subscriptions); they're currently increasing prices in the US and UK.
• Eric Nuzum writes about why subscriptions matter: suggesting that podcast creators shouldn't rely on one source of revenue; but to examine who owns the relationship.
• Buzzsprout now integrates with Canva to make artwork easier. Find it in your podcast settings.

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• The Basics to Monetize a Podcast include ads, sponsorships and products, say Blubrry.
• How to write compelling show notes includes the suggestion to "use Google’s Keyword Planner or Ubersuggest to find keywords relating to your topic".

• The Limelight with Layyah Rasdien is a South African interview podcast with a difference: Layyah is just nine. Her dad is a comedian.
• May I Elaborate? offers daily wisdom from JB Smoove. Everyone needs a guru, and this one is, um, quite sweary.
• Oooh, you're in trouble is back for a new season later this week: a podcast for 9-13 year-olds, it says that sometimes it's okay to break the rules, with true stories of rebels and rule-breakers.
• Looking Forward focuses on trends and the opportunities they bring. So far with 39 episodes, it's hosted by Jeff Ostroff, a voiceover talent and a Luck Instructor (no, really).

Our supporters:

Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Podcorn, Cadence13, Pineapple Street Studios, WideOrbit, Google Podcasts, Jar Audio, Voxnest, Simplecast, Podchaser, Awesound, Call for Content, Podimo, Acast, Adonde Media, Spotify for Podcasters, Knit, TED Audio Collective, We Edit Podcasts, Libsyn, Engle, One of One Productions Podcast Studio, Podpage websites, The Ramsey Show, The Podcast Haven, Disctopia, Megaphone, ART19, Podmetrics, Entale, Podbean, Evergreen Podcasts, The Roost, backtracks.fm, Luminary

Silver supporters:Terra Firma Audio, POST by Futuri, Omny Studio, Message Heard, Lantigua Williams and Co, Bullhorn, Podscribe, Julep Podcast Marketing, Headliner, Diversion Podcasts, NPR, Amaeya Media, audioBoom, Pacific Content, Latina Podcasters Network, WaitWhat, Podcast Ad Report, Castos, Heartcast Media50, Wondery, Whooshkaa, Transistor, Podcast Taxi, Glisten Media Podcast Production, Barevalue, podcast.co, Castbox, Kast Media, Jam Street Media, Maps.fm, Bababam, Lemonada Media, RockWater Industries, Sonic Influencer Marketing, Oxford Road, The Podcast Engineer, Blubrry, Hindenburg, Podcastpage, Podcast Guests, Zvook, EverythingWithPodcasting, Chartable, Podiant, Podcast Partnership, Ad Results Media, Content10x, Rachel Corbett\s Podschool, Creative Zombie Studios, DAX, Know or Not? Podcast Network, StreamGuys, She Podcasts, Cleanfeed, Midroll, School of Podcasting, adswizz, Podknife, Stakhanov, Adopter Media, Lower Street, Veritone One, Podigy, Sonix, Margarita Noriega, Podcast Movement, Revolver Podcasts, Edison Research, Signal Hill Insights

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• Exclusive: Have you seen AppleCoreMedia, or "Unknown Apple App", in your podcast statistics? We wondered: are downloads from AppleCoreMedia mostly from Apple Podcasts? We have 90 days of data to show whether your podcast host's calculating them correctly. (Spoiler: they're probably not).
• The Wall Street Journal claims that Spotify is to launch their podcast subscription service this week. Variety says it'll be similar to Apple's, launched last week, with one big difference: apparently Spotify won't take a cut of the revenue.
  • Another big difference between Apple and Spotify, we presume, is that Spotify's stuff will work.
• Unconnected to any of the above, there's some big podcast news at 9am Eastern today. Our Twitter account will keep you updated.
  • (Audience research: we could, of course, just delay Podnews for an 8am or 9am embargo on days like these. Would that be a plan for next time? Hit reply and let us know.)

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• NFL is to host a set of official rooms on Clubhouse this week, around the 2021 NFL Draft. It's the first "official programming" on Clubhouse from any major sports league.
• Direcon claims to be the first analytics platform for Clubhouse.
• Headliner, the best-known tool to make social video for your podcasts, now supports Soundbites - a new Podcasting 2.0 tag also supported by Buzzsprout.
• mediabits․io is another, and new, editor to make small videos of your podcast for social media.
• Apple Podcasts Connect is still not working correctly. Like many podcast hosts, Transistor's support team is busy answering queries about it; and is keeping a full list of bugs and issues with Apple Podcasts Connect. Additionally, Evo Terra sounds less than happy - he's been five days waiting for Apple Podcasts Connect to set up his account.
• Wonder where the 'refresh feed' button has gone in Apple Podcasts Connect? "The button is not included", says a support person; their advice is to just wait 24 hours.

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• We've been doing some interesting testing while running our iPod through a proxy. From that, one myth busted, one myth confirmed:
  • If a listener has just listened to a show, does Spotify download it again to overwrite the cache if the audio changes?
  • Does Spotify deliver downloaded episodes again if the audio changes?
• From our sample, we saw 1.2% podcasts switching podcast hosting company last week. Libsyn was the biggest loser, down 40 shows overall. Megaphone did best, gaining 41 shows. (Anchor gained 72 overall).
• Satoshis․stream report that over half a million sats ($340) have been streamed to podcasts using their Lightning node - 62 podcasts currently use the service.
• Like many, we were (too) reliant on iTunes IDs, and last week's issues were a wake-up call. Podnews's podcast pages are no longer reliant on them. We use a mix of Podcast Index, Apple Podcasts and other data. Legacy links will continue to work.

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• How to design your podcast artwork - Christine Lieu is a branding specialist, so she should know how to produce some eye-catching work.
• Should you launch a podcast with episode 0? Rachel Corbett reckons so.

• Emsolation from Australian broadcaster Em Rusciano has become a Spotify exclusive. She'd moved it away from SCA's Podcast One, as it was then, at the end of last year.
• Podland this week has Sam Sethi and our Editor, James Cridland, talk about Apple and Spotify's plans for podcasting. Listen on Podfriend and try value4value for yourself.
• Sounds Profitable suggests that postrolls are nonsense, and interviews Dane Cardiel from Simplecast about how to rebrand post-roll and to use DCI better.
• Buzzcast features Travis, Kevin and Alban from Buzzsprout with their take on Apple Podcasts and Facebook's plans.
• Meanwhile, Podcasting 2.0 chats to Kieran and Mark from Captivate, and "Hydra Podping", which we'll cover when we understand it.

Our supporters:

Gold supporters:Buzzsprout, Mamamia, Osiris Media, Riverside.fm, Resonate Recordings, Cadence13, Pineapple Street Studios, Podcorn, WideOrbit, Jar Audio, Voxnest, Google Podcasts, Simplecast, Podchaser, Awesound, Podimo, Call for Content, Acast, Libsyn, Adonde Media, Podmetrics, Engle, One of One Productions Podcast Studio, Disctopia, TED Audio Collective, We Edit Podcasts, Megaphone, Podpage websites, Luminary, Entale, Evergreen Podcasts, backtracks.fm, Podbean, The Roost, ART19, The Ramsey Show, Spotify for Podcasters, The Podcast Haven, Knit

Silver supporters:Terra Firma Audio, POST by Futuri, Omny Studio, Message Heard, Podscribe, Lantigua Williams and Co, Bullhorn, Julep Podcast Marketing, Kast Media, podcast.co, Pacific Content, WaitWhat, Podcastpage, Latina Podcasters Network, RockWater Industries, Whooshkaa, Hindenburg, Podcast Taxi, Amaeya Media, Blubrry, Glisten Media Podcast Production, Sonic Influencer Marketing, Transistor, Jam Street Media, Bababam, Heartcast Media50, audioBoom, Podcast Guests, Castos, Castbox, Wondery, Oxford Road, Maps.fm, NPR, The Podcast Engineer, Zvook, Headliner, Podcast Ad Report, Lemonada Media, Barevalue, Diversion Podcasts, EverythingWithPodcasting, Content10x, Ad Results Media, StreamGuys, Know or Not? Podcast Network, Rachel Corbett\s Podschool, Chartable, Creative Zombie Studios, Podiant, DAX, Podcast Partnership, She Podcasts, Midroll, Revolver Podcasts, Podigy, adswizz, Adopter Media, Lower Street, Margarita Noriega, Stakhanov, Sonix, Podcast Movement, School of Podcasting, Veritone One, Cleanfeed, Podknife, Edison Research, Signal Hill Insights

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• Riverside․fm has announced a further $9.5m in funding. The company has also debuted its "magic editor" feature, to automate recording, editing and uploading.
• Many shows are still missing from the new Apple Podcasts system, but it appears to be gaining stability.
  • "With the migration of shows to the new system there was a delay in shows appearing in the store and being playable," says an Apple Podcasts support person.
  • Missing episodes: "We've been having issues with the crawler. Hoping to have it resolved today," a mystery Apple person tells Transistor's Justin Jackson.
  • Public URLs shouldn't have been removed. "That's a bug. There was no intention to remove feed URLs en masse." No word on what happens now though.
• Google Podcasts has launched their new customisable recommendations in the Google Podcasts app. It's supposed to be available for all users running the beta version of the Google app on Android. We are. It's not.

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• Terra Firma's Casey Helmick writes "Why I Sold My Podcast Company… To A Literary Agency", telling the story of why and what's next.
• Broccoli Productions is the latest podcast producer to sign with Hollywood talent agency WME.
• AudRec, in closed alpha, promises to "create the podcast your subscribers want", and looks like a listener suggestion box.
• Chadd Hollowed discovers fifteen shows in the Apple Podcasts 'freemium' subscription category as of today. One is The Lincolnshire Poacher podcast, named after a secret British spy radio station. Hat-tip to the Apple team.

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• So, you want to be a good podcast guest? - Alex Greenwood tells us to prepare at least three good stories.

• YEA Networks have signed As For Me And My House, one of the top Christian podcasts in the US. The agreement includes distribution, production, marketing and sales.
• In Podland this week, Sam Sethi and Podnews's Editor James Cridland talk about… obviously… Apple. And Facebook. And Apple again. Includes Tim Cook and Mark Zuckerburg (well, clips of them anyway).

Our supporters:

Gold supporters:Buzzsprout, Osiris Media, Riverside.fm, Resonate Recordings, Podcorn, Cadence13, Pineapple Street Studios, WideOrbit, Jar Audio, Google Podcasts, Voxnest, Simplecast, Podchaser, Awesound, Podimo, Call for Content, Acast, One of One Productions Podcast Studio, ART19, Luminary, Podpage websites, Adonde Media, Disctopia, Entale, Megaphone, The Podcast Haven, We Edit Podcasts, Engle, backtracks.fm, TED Audio Collective, The Roost, Podmetrics, Podbean, The Ramsey Show, Libsyn, Evergreen Podcasts, Spotify for Podcasters, Knit

Silver supporters:Terra Firma Audio, POST by Futuri, Omny Studio, Message Heard, Podscribe, Bullhorn, Lantigua Williams and Co, Julep Podcast Marketing, Podcast Guests, Glisten Media Podcast Production, Lemonada Media, Wondery, Podcast Taxi, Amaeya Media, Zvook, WaitWhat, Whooshkaa, Maps.fm, Pacific Content, Headliner, RockWater Industries, Latina Podcasters Network, Bababam, Sonic Influencer Marketing, Jam Street Media, Castos, NPR, Blubrry, Castbox, Podcast Ad Report, Hindenburg, Barevalue, Oxford Road, Transistor, The Podcast Engineer, Podcastpage, Diversion Podcasts, Heartcast Media50, audioBoom, podcast.co, Kast Media, Podcast Partnership, EverythingWithPodcasting, Content10x, StreamGuys, Know or Not? Podcast Network, Podiant, Creative Zombie Studios, DAX, Rachel Corbett\s Podschool, Ad Results Media, Chartable, She Podcasts, adswizz, Stakhanov, Adopter Media, Podigy, School of Podcasting, Cleanfeed, Sonix, Midroll, Podknife, Lower Street, Veritone One, Margarita Noriega, Revolver Podcasts, Podcast Movement, Signal Hill Insights, Edison Research

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• The launch of the new Apple Podcasts Connect tool has been plagued with bugs and technical issues; and has impacted other apps. We would recommend NOT logging in at this time.
• Many podcasters say their shows have completely gone missing within Apple Podcasts and third-party apps that use Apple's API.
• The new Apple Podcasts Connect is unavailable for many - some seeing "We're setting up your account" for over 24 hours.

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• Apple Podcasts Connect has bugs, too. It's currently impossible to submit a new show to Apple Podcasts, and it's changing information about already existing shows. More below.

Sounds Profitable's deep-dive of Omny Studio for enterprise has just gone live. Sharon Taylor from Triton Digital's Omny Studio talks with Bryan Barletta and takes us through the entire system. Watch here.

• Bye, Himalaya: the company is "transitioning away from podcasts towards audio courses". The company launched a $100m podcast platform in 2019, in a statement since claimed to be "partially false".
• Hello, Deezer: podcasts in the Deezer music app are now available in Asia, Africa and Oceania. It'll also be free for Globopay users in Brazil.
• Reddit has a Clubhouse clone now.
• The IAB Podcast Upfront will be hosted by SuChin Pak. More than 3,000 ad buyers have registered.
• CuriousCast announced its Q2/21 slate, including two new fiction titles and an investigative politics series.
• TED is to join Podcast Radio: the UK station will feature some of TED's most popular podcasts.
• The Westwood One Podcast Network has been rebranded to the Cumulus Podcast Network.
• Deals: Talkhouse and Osiris Media have created a new sales joint venture; meanwhile Crossover Media Group Sales will represent Counterpoint and Political Voices Network's new multiplatform home for political humor.
• Awards: Nominees have been announced for The Webby Awards - you can vote for the peoples' choice awards. Voting is also open for the Maryland Podcast Awards; and the winners for The Publisher Podcast Awards were announced.
• Hires: New hires at CNN Audio: Robert Mathers, Podcast Business Operations Manager; Jon Dianora, Director of Podcast Revenue Partnerships; and Rafeena Ahmad, Product Manager, was previously at Jazz at Lincoln Center, Wait, What?, and NPR.

• Interviewing Podcast Guests: How To Turn Good Questions Into Great Questions - asking the same question but slightly differently, says David Hutchinson, might gain better results.
• There are three ways to write a good podcast script, says Nick Lai. The one that works for you is the right one.

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• First - Apple Podcasts does not have a statement for us; and haven't publicly acknowledged any issues.
• Our theory: All shows transferred to the new system appear to automatically have their RSS feed removed from Apple's public API. Just logging in (and enabling your new account) appears to cause your show to disappear. This not only breaks third-party apps and websites who use Apple's API, but appears to also break current Apple Podcast apps.
  • This option is bad for third party apps which rely on the Apple Podcasts API. It's one effective way, though, to kill your competitors who rely on the API.
• One way for third party apps to continue operating is to use PodcastIndex, which includes iTunesIDs. After getting an API key, the /byitunesid endpoint gives you all the info you need, including the feedUrl.
  • Overcast has quickly integrated Podcast Index like this, so that users of that app should be unaffected.
• Transistor's Justin Jackson shows on a Twitter thread that it's almost impossible to submit a new show to Apple Podcasts at the moment. The process results in errors including a new requirement for a phone number for some reason. Spotify, has a one-click submission process from most podcast hosting platforms.
• Apple Podcasts Connect also changes your categories, too. Our categories are "Daily News", "Technology", "Business". The new Apple Podcasts Connect has given our categories as "News", "Technology" and "Daily News", removing us from "Business" and assigning us to the top-level category of News. We're also not alone in seeing this.
• Podcast hosting companies are fielding a high level of support queries. Many are privately frustrated at the lack of any notice, and are concerned about Apple's unclear UX in the new Podcasts Connect, which appears to duplicate many features in podcast host dashboards. "Letting people edit their show details on Podcasts Connect is going to create tons of headaches, because the RSS feed will no longer be the main authority", said one podcast host to us.

• Castos welcomes Apple to the private podcasting movement.
• In his Stratechery email, Ben Thompson loves the product, but criticises Apple for not sharing subscriber details (even with permission) for the podcaster; saying it locks podcasters into Apple's platform forever, and stops podcasters monetising across apps and experiences.
• Nick Hilton suggests that this may negatively impact independent publisher discoverability.

Our supporters:

Gold supporters:Buzzsprout, Osiris Media, Riverside.fm, Resonate Recordings, Pineapple Street Studios, Cadence13, Podcorn, WideOrbit, Google Podcasts, Jar Audio, Voxnest, Simplecast, Podchaser, Awesound, Call for Content, Podimo, Acast, Podpage websites, One of One Productions Podcast Studio, Entale, We Edit Podcasts, Libsyn, Spotify for Podcasters, backtracks.fm, Podmetrics, Megaphone, ART19, The Podcast Haven, The Ramsey Show, The Roost, Podbean, Engle, Luminary, Knit, Disctopia, TED Audio Collective, Evergreen Podcasts, Adonde Media

Silver supporters:Terra Firma Audio, POST by Futuri, Omny Studio, Message Heard, Podscribe, Bullhorn, Lantigua Williams and Co, Julep Podcast Marketing, RockWater Industries, Podcast Ad Report, Heartcast Media50, Amaeya Media, Headliner, Podcast Guests, Hindenburg, Transistor, Sonic Influencer Marketing, Maps.fm, Barevalue, Podcast Taxi, The Podcast Engineer, Diversion Podcasts, Oxford Road, Whooshkaa, Jam Street Media, Wondery, Glisten Media Podcast Production, Latina Podcasters Network, Castos, audioBoom, Bababam, podcast.co, Blubrry, Castbox, WaitWhat, NPR, Pacific Content, Lemonada Media, Podcastpage, Kast Media, Zvook, StreamGuys, DAX, Podcast Partnership, EverythingWithPodcasting, Content10x, Podiant, Ad Results Media, Creative Zombie Studios, Know or Not? Podcast Network, Rachel Corbett\s Podschool, Chartable, She Podcasts, Veritone One, Sonix, Adopter Media, Revolver Podcasts, Podcast Movement, Podigy, Cleanfeed, Midroll, Lower Street, adswizz, Margarita Noriega, Podknife, Stakhanov, School of Podcasting, Signal Hill Insights, Edison Research

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In our ad-tech newsletter, Sounds Profitable, this week: how to explain podcast impression tracking to digital ad buyers. "Just because podcast advertising is different, it doesn’t mean it’s not right for ad buyers and their clients," says Bryan Barletta. Subscribe now

• The Apple Podcasts app is changing next week with the release of iOS 14.5. "Subscribe" changes to "Follow"; "Channels" are a way to group shows; a smart play button will start a listener with the right episode (the first episode of West Cork; the latest episode of The Daily).
• Apple has launched Apple Podcasts for Creators, a new website to help creators learn more and stay informed. The Apple Podcasts Connect dashboard has been improved with more stats and control, including geographical restriction and multiple users. Podcasters have received an email with more information (which is probably in your spam box).
• Apple Podcasts is adding paid Podcasts Subscriptions in May. As a podcaster, you can set your own price for your own show.

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• Apple Podcasts will take a 30% commission of the subscription price for a subscriber's first year, dropping to 15% for additional years. As a podcaster, if you want to list Freemium or Paid podcasts, there's also a US $19.99/year fee (there's a $99/year fee to sell apps with Apple already).
• There is no exclusivity clause: so you can make your show available for subscription on other platforms as well, if you choose to, and assuming they don't have exclusivity themselves. See Luminary's announcement for an example of a company doing just that.
• Want to offer a free trial? Sure, you can do that (there are a set of durations offered by Apple).
• Paid podcasts are hosted by Apple, not by your podcast host. "Subscriber audio is only accessible on Apple Podcasts and is protected by Digital Rights Management". You'll be uploading uncompressed WAV or FLAC files; Apple will do the audio compression, and will also handle analytics.
• They've made no announcement about Apple Podcasts going onto additional platforms; however, clause 2.3 of the Apple Podcasts Program Agreement discusses rights for Apple Podcasts "on any platform", and specifically mentions Windows and Android.
• They've made no announcements about transcripts, either, but clause 2.2 (c) lets them make transcripts, and lets you opt out.
• Podcasters can set pricing, and availability, by country. Apple Podcasts is available in 170 territories.
• Unlike Patreon, Supporting Cast or similar models, Apple Podcasts will not give you access to any personal data about your paid subscribers, like their emails or names.

• Some have suggested that this screenshot on Apple's site shows you can set up "hosts and guests" for your show; something previously not changeable without being specially chosen. However, the hosts and guests feature isn't showing for our incredibly successful podcast about time, PodClock; or for Podnews which does have hosts and guests enabled.
• The iTunes API will continue to be supported. ("Supported", the pedant would note, is not the same as "unchanged"; we are seeing many more shows being returned without their RSS feedURL).
• None of these changes were communicated ahead of time to any podcast host we've spoken to.
• Apple's marketing guidelines still tell us to use "Subscribe", not "Follow".
• What should you do next? You don't need to do anything. And - read on - you probably don't want to.

%%subscribe%%

• The adventurous might want to log into (the new) Apple Podcasts Connect and "set up your account". However, this took eight hours for us to activate our account (and crashed the first time with an error message).
• A new feature in the new Apple Podcasts Connect is this checkbox that allows podcasts to opt into being in Apple's API. It's checked by default - and says "this control exposes your RSS feed URL to our API, making your show discoverable for a larger audience".
• However, existing shows appear to all be opted out of the API. Any editing of your show, even if you don't edit the RSS feed, appears to opt out of the API. You don't want that.
• More than that, editing your show currently appears to… well, delete your entire show from Apple Podcasts. At least, our published show listing isn't working right now. At all.
• Others on Twitter are also reporting their podcasts have disappeared, too.

• Luminary is adding their shows to Apple Podcasts Subscriptions. All 35 original podcasts will be available in the Apple Podcasts Luminary channel, and continue in Luminary's own app. Pricing is $5.99/month on both Luminary's app and on Apple Podcasts; though there's a cheaper annual option in the Luminary app.
• NPR will be a launch partner on Apple and Spotify's paid podcast subscription platforms, according to a staff email obtained by Podnews. The NPR Board has also approved development of NPR's own sponsorship-free public radio podcast subscription service, which member stations will also have access to. However, sponsor-supported shows will still be free: “NPR remains committed to making news and other content available to the public free of charge as part of its public service mission,” Podnews is told.
• A set of other publishers have announced, including…
  • PRX is to offer four ad-free subscription channels for $4.99/month: Radiotopia, The Moth, Snap Judgement, and a kids podcasts collection called Pod Squad.
  • Lemonada Media will launch Lemonada Premium for $4.99/month.
  • QCODE is to launch QCODE+ for $2.99/month.
  • Pushkin Industries is to launch PushNik, for $4.99/month or an introductory $39.99/year.
  • TenderfootPlus+ will cost $4.99 monthly, say reports.

• It would be churlish not to link to our Editor's Podcasting: what Apple should do next article from March 2019. There's a reason he calls himself a "futurologist": step one in the article is now achieved: even getting the Apple commission split correct! Now for step two… ;)
• What Apple Podcasts Subscriptions means for Supporting Cast, Slate, and Our Podcasters - Supporting Cast, who sponsored Podnews last month, point out the benefits of their platform over Apple's.
• Supercast, another subscription product, welcomes Apple to the party, saying subscription podcasting is going mainstream. But who owns your customers?
• Steve Wilson, now at QCODE but previously at Apple Podcasts, said that "the thoughtfulness that went into this release, the features and the localisation, is something that I'm proud of, even though I'm no longer there." He was speaking in the Real Talk Podcasting Clubhouse room.
• Eric Johnson notes the big difference between Apple Podcasts subscriptions and those from companies like Glow and Patreon: no copying of private RSS links.
• James Parkinson: "Apple Podcasts subscriptions might not be the best fit for your show and your audience, and that's okay."
• Nathan Gathright discovers even more in the Apple Podcasts Program terms and conditions.
• The Podcast Index twitter account says: "Wake me up when any podcast app developer can add the Subscribe button and share a % of the revenue." Their value4value method gives revenue to independent app developers as well as podcast publishers.
• Matt Deegan pleads for parity: "Spotify have talked about rolling their own subs platform out. Please Spotify folk, and I know you read this, for the love of all that’s holy, please at least match these features," adding: "Subscriptions will truly become a big opportunity for podcasters when something similar is available on Spotify and when Apple release Apple Podcasts for Android."

Our supporters:

Gold supporters:Buzzsprout, Riverside.fm, Resonate Recordings, Cadence13, Podcorn, Pineapple Street Studios, WideOrbit, Google Podcasts, Voxnest, Jar Audio, Simplecast, Podchaser, Awesound, Call for Content, Podimo, Acast, The Podcast Haven, Podmetrics, The Roost, TED Audio Collective, Adonde Media, Evergreen Podcasts, We Edit Podcasts, Entale, backtracks.fm, Megaphone, One of One Productions Podcast Studio, Podpage websites, ART19, Knit, Engle, Libsyn, Podbean, Luminary, Disctopia, The Ramsey Show, Spotify for Podcasters

Silver supporters:Terra Firma Audio, POST by Futuri, Omny Studio, Message Heard, Podscribe, Lantigua Williams and Co, Bullhorn, Julep Podcast Marketing, Barevalue, Jam Street Media, Zvook, The Podcast Engineer, WaitWhat, Podcastpage, RockWater Industries, Diversion Podcasts, podcast.co, Blubrry, Heartcast Media50, Transistor, audioBoom, NPR, Sonic Influencer Marketing, Amaeya Media, Glisten Media Podcast Production, Kast Media, Castbox, Pacific Content, Bababam, Podcast Ad Report, Castos, Whooshkaa, Podcast Guests, Latina Podcasters Network, Wondery, Podcast Taxi, Lemonada Media, Hindenburg, Oxford Road, Maps.fm, Headliner, EverythingWithPodcasting, Chartable, Ad Results Media, DAX, Creative Zombie Studios, Content10x, Podiant, Rachel Corbett\s Podschool, Podcast Partnership, StreamGuys, Know or Not? Podcast Network, She Podcasts, Podknife, Lower Street, Stakhanov, Podcast Movement, Margarita Noriega, Cleanfeed, School of Podcasting, Sonix, Revolver Podcasts, Podigy, Veritone One, adswizz, Adopter Media, Midroll, Signal Hill Insights, Edison Research

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• Within the next few months, the Facebook app will include a podcast player, as part of an upcoming set of "social audio experiences", as initially highlighted by Mark Zuckerburg in a Platformer discussion on Discord. The podcast player will work in the background, and offer live captioning; "RSS" wasn't mentioned in the release or in Zuckerburg's interview. 170 million Facebook users are already connected to a Page for a podcast, the company says. (Here's ours).
  • To get into Facebook as a podcast, it appears that the podcast player will be an additional tab in your Facebook Page. What might help is check your podcast's page info to ensure that you have added the Podcast category: that may allow your page to access additional features at launch.
• Facebook has also announced "Live Audio Rooms" - available for Facebook Groups, and to public figures. "With live audio, creators will be able to turn a live conversation into a podcast for everyone to listen to later," says the company; you'll be able to charge for access or accept tips using Facebook’s digital currency, Stars.
• Other announcements from Facebook include a new audio creation tool as part of the app, with automatic noise reduction, music and effects; Soundbites will be "short-form, creative audio clips", which you'll be able to record, or clip from shows; and all audio will be automatically captioned for accessibility.

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• Apple are making a slew of new announcements today in their Spring Loaded event, live from 10am PT. It's widely expected that Apple will launch a paid subscription podcast service. We'll cover everything podcast-related in tomorrow's Podnews.
  • Potentially related: we are seeing a significant increase in Apple's podcast API not returning the RSS feed URL. This makes it very difficult to use the Apple Podcasts API to power a competing podcast website or app.
• iHeartRadio has announced a partnership with NFL to launch the NFL's Podcast Network. A number of new shows will be produced as part of the deal.
• Glass Entertainment Group has partnered with Wondery on a slate of shows.
• In Singapore, Awedio is a new app bringing together radio and podcasts from SPH, the media organisation that owns The Straits Times and a set of radio stations.
• Tomorrow, Australian podcast publisher Mamamia will launch MPlus, a subscription service. It launches with Extraordinary Stories, a podcast series about the women who shaped Australia's magazine industry.
• PRX has named Byron Green as Senior Director of Diversity, Equity, and Inclusion. The company pledged to do better with diversity last year.

Thank you to Audacy, who's companies Cadence13, Pineapple Street Studios and Podcorn are new gold sponsors today. Formerly Entercom, Audacy is a leading multi-platform audio content and entertainment company, and unapologetic champions of audio – everywhere, on every device.​ Their help allows us to remain independent. Here's how to support Podnews.

• In The Pandemic's Gift to Podcast Promotion, our Editor highlights a useful tool to promote your podcast on posters, flyers and postcards that everyone knows how to use now.
• Should you use music in your podcast? Rachel Corbett says: it depends.

• The Los Angeles Times is launching a daily news podcast, The Times. Its first episode will be May 3.
• In Canada, CBC Podcasts has released their first ever English-to-French podcast adaption: a new version of Brainwashed made in collaboration with Radio-Canada (the public broadcaster's French-language service). Brainwash: les cobayes oubliés, hosted by Sophie-Andrée Blondin, is an elegant blend of translation and original reporting in French. They're also working on Telling Our Twisted Histories with Mohawk actress Kaniehtiio Horn: a CBC/Radio-Canada collaboration as the English-language follow-up to Laissez-nous raconter: L’histoire crochie, due out in June.

Our supporters:

Gold supporters:Buzzsprout, Riverside.fm, Resonate Recordings, Pineapple Street Studios, Cadence13, Podcorn, WideOrbit, Jar Audio, Google Podcasts, Voxnest, Simplecast, Podchaser, Awesound, Podimo, Call for Content, Acast, One of One Productions Podcast Studio, Megaphone, Luminary, Disctopia, The Podcast Haven, Podpage websites, ART19, The Ramsey Show, Podmetrics, Podbean, TED Audio Collective, Entale, Libsyn, Knit, Spotify for Podcasters, Evergreen Podcasts, backtracks.fm, Engle, The Roost, Adonde Media, We Edit Podcasts

Silver supporters:POST by Futuri, Terra Firma Audio, Omny Studio, Message Heard, Lantigua Williams and Co, Podscribe, Bullhorn, Julep Podcast Marketing, Blubrry, WaitWhat, Lemonada Media, Kast Media, Wondery, Glisten Media Podcast Production, Hindenburg, Podcastpage, Latina Podcasters Network, Bababam, Podcast Taxi, Podcast Guests, Heartcast Media50, Podcast Ad Report, Diversion Podcasts, NPR, Headliner, Maps.fm, Pacific Content, Barevalue, Jam Street Media, Whooshkaa, Castos, audioBoom, Oxford Road, The Podcast Engineer, Castbox, podcast.co, RockWater Industries, Zvook, Sonic Influencer Marketing, Amaeya Media, Transistor, Podiant, Podcast Partnership, StreamGuys, DAX, Creative Zombie Studios, Ad Results Media, Chartable, Content10x, Rachel Corbett\s Podschool, Know or Not? Podcast Network, EverythingWithPodcasting, She Podcasts, Midroll, Adopter Media, Podcast Movement, Lower Street, Podigy, Podknife, Stakhanov, Margarita Noriega, School of Podcasting, Sonix, Revolver Podcasts, adswizz, Veritone One, Cleanfeed, Signal Hill Insights, Edison Research

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• Facebook is coming. The social media giant is to get into audio and podcasts, according to Recode. Announcements are due today; it describes "a podcast discovery product that will be connected with Spotify", as well as an audio-only version of 'Rooms', a separate Clubhouse-like product, and a way for Facebook users to add voice messages to the newsfeed.
• "The ability to submit new shows for review is temporarily unavailable" says Apple Podcasts Connect for us today. This may be related to a big Apple announcement tomorrow, or perhaps it's just broken: the tool is famously unreliable.
• What does Spotify really think of RSS? Michael Mignano, the co-founder of Anchor and "Head of Podcaster" for Spotify, writes about the 'limitations and tradeoffs' with RSS, adding that Spotify is "also interested in pushing the medium of audio beyond the limitations of the RSS standard".

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• Google Podcasts has added episode recommendations on its website. The "For you" tab has been available in their app for some time.
  • "For you", for me, contains a few episodes from shows I've unsubscribed from; and a few episodes of new shows from people I already listen to on other shows. It's geographically-aware, too, with some shows from my home country.
• Podsights has released their Conversions Benchmark Report for Q1/21. The company has partnered with Experian to show demographic information for campaigns that the company ran over the past year, and which categories do best in podcast advertising.
• Joe Rogan went exclusive on Spotify in December 2020. How's that going for him? Here's a look at Google Trends - either a) everyone knows where he is and nobody needs to Google for him any more, or b) locked behind a proprietary registration wall, nobody wants to Google for him any more.
• Netflix is looking for a Head of Audio/Podcast Programming, in Los Angeles CA, USA.
• Chartable has announced retention analytics - discovering how long your podcast listeners stick around.
• Rephonic has added a new episode search to its service, as well as estimated listener numbers and search operators.
• Erik Diehn has joined Podchaser as an advisor. He was formerly Stitcher CEO.

Thank you to Barevalue, who are a new supporter today. They offer professional podcast editing and quality show notes for your podcast. Their support, and others like it, allow us to report independently about the podcasting industry. Here's how to support us.

• Podcast Index has now indexed over 3m podcasts.
  • This backs up a number of conversations last week for an upcoming article. Apple Podcasts is increasingly being ignored by some podcasters, particularly outside the US, as a place to add their show. (Even when it works…)
• The Podcast Index social website now hosts a regular video chat every weekend.
• Your podcast app might be calling itself AppleCoreMedia; and your podcast host might be claiming that's a play from Apple Podcasts. Our editor posts a list of apps that use AppleCoreMedia under certain circumstances.
• Want to make sure your podcast app never calls itself AppleCoreMedia (and thus your app doesn't get credit for plays?) Here's some code to do just that from John Spurlock.
• John Spurlock has also launched a new, simple, podcast called Reflections. It reads back your podcast app's user-agent, the time, and your IP address. It may be useful to help you discover which apps call themselves what.

Tips and tricks, and our Podcast News section, return tomorrow.

Our supporters:

Gold supporters:Buzzsprout, Riverside.fm, Resonate Recordings, Cadence13, Podcorn, Pineapple Street Studios, WideOrbit, Jar Audio, Google Podcasts, Voxnest, Simplecast, Podchaser, Awesound, Podimo, Call for Content, Acast, We Edit Podcasts, Engle, The Roost, Knit, Podmetrics, TED Audio Collective, Podpage websites, Adonde Media, Libsyn, Entale, One of One Productions Podcast Studio, Spotify for Podcasters, Podbean, Disctopia, Luminary, Megaphone, backtracks.fm, The Ramsey Show, Evergreen Podcasts, ART19, The Podcast Haven

Silver supporters:POST by Futuri, Terra Firma Audio, Omny Studio, Message Heard, Lantigua Williams and Co, Podscribe, Bullhorn, Julep Podcast Marketing, NPR, Diversion Podcasts, Lemonada Media, Kast Media, Podcast Guests, Wondery, Zvook, Pacific Content, Hindenburg, Castbox, Heartcast Media50, Bababam, Podcast Taxi, Latina Podcasters Network, WaitWhat, Podcastpage, Blubrry, Amaeya Media, Barevalue, Maps.fm, podcast.co, Podcast Ad Report, Oxford Road, Jam Street Media, Whooshkaa, Headliner, RockWater Industries, Transistor, audioBoom, Sonic Influencer Marketing, Castos, The Podcast Engineer, Glisten Media Podcast Production, Podcast Partnership, Podiant, Rachel Corbett\s Podschool, Know or Not? Podcast Network, Creative Zombie Studios, StreamGuys, Chartable, EverythingWithPodcasting, DAX, Content10x, Ad Results Media, She Podcasts, School of Podcasting, Adopter Media, Podknife, Revolver Podcasts, Stakhanov, Lower Street, Midroll, Margarita Noriega, Veritone One, Podcast Movement, Cleanfeed, adswizz, Sonix, Podigy, Signal Hill Insights, Edison Research

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