14:45
15:25

3 succesful youth formats

Christian Bonde (Radio Host, P3, Denmark)Maria Fantino (Radio Host, P3, Denmark), Nadine Nikles (Content Manager, Radio Swiss Virus, Switzerland), Robert Rack (Digital Strategist, WDR1 Live, Germany) From DR P3 in Denmark: Curling club, DR, which recently won the annual audio of the year award. The hosts Christian Bonde and Maria Fantino are true “Generation Curling”, as they are known in Denmark. From SRF in Switzerland content manager Nadine Nikles present Virus´ 8x15. The idea is to promote young aspiring bands and new music. From Germany Digital Strategist Robert Rack will show, how the popular show WDR1Live scouts and evaluates media trends to engage their young target group.   



From DR P3 in Denmark: Curling club, DR, which recently won the annual audio of the year award. The hosts Christian Bonde and Maria Fantino are true “Generation Curling”, as they are known in Denmark. The Chinese call them ken lao zu, or “the generation that eats the old”, and the Japanese have a term scolding them for not giving undivided attention to anything: nagara-zoku, “the people who are always doing two things at once”. The Curling Club lives up to all these titles. Its loud, its funny, its insightful and succesfull on radio, podcast and SoMe. From SRF in Switzerland content manager Nadine Nikles present Virus´ 8x15. The idea is to promote young aspiring bands and new music.  Every band has exactly 15 minutes to convince their audience – that they are the next big thing and maybe it is exactly this one factor that makes the concept innovative, special and successful. From Germany Digital Strategist Robert Rack will show, how the popular show WDR1Live scouts and evaluates media trends to engage their young target group. How the digital strategy around the show enables it to better integrate social media trends and topics into the show.  Christian Bonde (Radio Host, P3, Denmark)Maria Fantino (Radio Host, P3, Denmark), Nadine Nikles (Content Manager, Radio Swiss Virus, Switzerland), Robert Rack (Digital Strategist, WDR1 Live, Germany)   
 
Where

Track 3
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Session