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14:45
15:45

1. Google: The future of audio 2. How to programme for smart speakers - Double Session

Steve Henn (Content Lead for News on Assistant at Google, USA)Brenda Salinas (News on the assistant, Google, UK) Steve Henn, a longtime public radio reporter (Marketplace, NPR), is now the Content Lead for News on Assistant at Google. In this session, Henn will talk about what the radio of the future will look like and how radio newsrooms can best position themselves in this new ecosystem. Brenda Salinas was an American public radio producer before joining Google. In this session, she’ll present three technological breakthroughs that will take our storytellling to the next level, leading to a golden age of audio.   



1. How to programme for smart speakers  39 million Americans own a smart speaker. How can radio stations leverage their existing audio content to capture this new audience? Steve Henn, a longtime public radio reporter (Marketplace, NPR), is now the Content Lead for News on Assistant at Google. In this session, Henn will talk about what the radio of the future will look like and how radio newsrooms can best position themselves in this new ecosystem. Henn will discuss Google’s commitment to local radio and how technology can help radio stations meet listeners where they are. Steve Henn (Content Lead for News on Assistant at Google, USA) 2. Google: The future of audio Immersive storytelling is an age-old craft: our brains evolved to tell each other stories. Technology has the power to help our stories reach new audiences. The FM signal evolved into internet streaming, and now, thanks to machine learning, we have voice platforms that understand what we say. Brenda Salinas was an American public radio producer before joining Google. In this session, she’ll present three technological breakthroughs that will take our storytellling to the next level, leading to a golden age of audio. Brenda Salinas (News on the assistant, Google, UK)      
 
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