The Reynolds Group
Steve Reynolds spent most of his career doing personality radio. Starting in one of America’s small markets, he became
fascinated why people would listen to strangers whose voice came out of a box and soon recognized that shows win
because of strategy and images. In 2001, Steve saw the need to teach new shows how to do personality radio and help tenured shows evolve to stay relevant and fun for their fans. Steve works with shows in America’s largest cities and Europe. He's helped creative and strategic shows get better, so the station brand remains viable for listeners and
valuable for advertisers. Steve challenges talent to grow their strategic and creative abilities so their audience share and revenue capacity grow.