Sam Zniber (Virgin Radio, France)
Sam Zniber
Sam Zniber former VP Programming for Lagardere overseeing 23 radio networks in 9 countries including Virgin Radio in France from 2007 to 2010.
Sam Zniber is an international senior radio executive credited with market share gain successes with several radio stations and radio networks in the UK, Australia, France, Poland, Romania, South Africa, Germany, Czech Republic & Slovakia. Sam Zniber has successfully created programming for different radio formats CHR, HOT-AC, SOFT-AC, Pop-Rock, Classic-Rock, Music & News, Urban and Dance.
His work and dedication has been acclaimed twice with the FUN RADIO network results in France in 1999 and 2006. His strategic and tactical approach in programming & marketing has made MIX 106.5 in Sydney Australia jump from 6.3% in market share to 9.3% in 30 months.
Sam Zniber served as speaker and panel moderator for conferences in Europe during 12 years, and also for Sciences Po, the Social Sciences University in Paris. Sam Zniber completed executive courses in media, Internet, radio, TV, and marketing at Harvard University,UCLA, Columbia University, and HEC Paris.
Born in 1969, Sam Zniber started his career in 1986 at NRJ Group as producer, radio presenter and production manager.
During his 11 years at NRJ Group, Sam Zniber has hosted TV shows for nationwide French TV Networks. In 1992 Sam Zniber joined French TV network TF1 as presenter. Later in 1994 he joined the French TV network France 2 to host a weekly music show.
In 1997, he joined RTL Group in France as Program Manager of youth-oriented TV channel Fun-TV. In 1998 Sam masterminded the revival of Fun Radio as Program Manager where he introduced the Groove & Dance format.
In 2001, he moved to the United Kingdom, becoming Program Director for Chrysalis Group’s stations in Manchester Galaxy 102 andGalaxy 105-106 in Newcastle. Galaxy in the North East went from number 3 to number 1 in a few months.
In 2003, he joined U.S. radio group Clear Channel as Program Director for AC station Mix FM in Australia. Architect of the market share success of Clear Channel group’s Mix Station.
In 2005, he moved back to France and was appointed Program General Manager & Deputy Managing Director for RTL Group’s Fun Radioand RTL2. Sam Zniber has developed the French Urban CHR FUN RADIO brand and the Pop Rock AC RTL2 Brand in France with acclaimed market share gain success.
