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PD Dr. Martin Scarabis (Germany)
PD Dr. Martin Scarabis
Martin Scarabis is one of Germany’s leading experts in implicit measurement. As co-editor of the bestseller “Psychology of Brand Management” and consultant he has substantial knowledge of strategic brand management, market communication and marketing research. Until 2007 Dr. Scarabis worked as an assistant professor at the University of Münster. He did basic psychological research focusing on implicit influences on consumer behaviour and has been a lecturer at diverse universities in Germany and Switzerland.
