Paul Daels (KBC, Belgium)
Paul Daels, older than he looks, younger than he is, gets a degree in Criminology at the Louvain University - about 25 years ago - but doesn’t’ feel like becoming a criminal. So he starts freelancing in every possible field he didn’t study for. That way, he learns the basics of marketing and communication as a barman, pop-singer, salesman, model/actor, cameraman, globe-trotter...
He starts his professional career with a five year stint as an account executive in one of the most sexy advertising agencies in Brussels, at the start of the 80-ties. After that he switches to the creative side to write copy. In 1990, he starts his own ad. agency , wins a couple of awards but finally can’t refuse an offer of the kind ‘you simply can’t refuse’. So, since 1994 he is the brand&image advisor to KBC.
In 2009 he is elected ‘Advertiser Personality of the Year’ in Belgium. At home, he listens and plays music with his teenage daughters who teach him, every day, what is hot and what is not.
