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Nathalie Van Helshoecht began her career as a strategic planner in the advertising agency Euro RSCG Brussels before going to media agency Omnicom as TV Planner.

In 1999, she was hired by the media saleshouse RMB to handle market analysis and develop the Advertising Expenditures Measurement (AdEx) in Belgium. Afterwards, she supervised the TV Marketing Department during 5 years.

Currently, she is in charge of the plurimedia marketing of key accounts advertisers, institutional clients, digital marketing and cross media projects.