Martin Mølmen (P4/MTG Radio, Norway)
Martin Mølmen is the Strategic Advisor at P4 in Norway.
Martin has been working with minute-by-minute radiodata since Norway adopted it as their national currency in April 2006.
Mølmen was a key person during the introduction of minute ratings in Norway, especially on the commercial side.
The adoption of PPM has had a major impact on the Norwegian radiomarket, and continues to affect several areas of programming and sales.
He has previously presented some of these experiences at the ARF’s Audience [Me]asurement 2.0 and 4.0 conferences in New York, NAB Europe 2007, Staying Tuned in Toronto, ASI 2008 in Lisbon, and Radio Days in Oslo and Stockholm.
Prior to joining P4, Martin spent 2.5 years at TNS Gallup as a consultant to the Norwegian media industry. He holds an MBA from University of Technology, Sydney, and a Bachelor of Marketing degree from the Norwegian School of Marketing.
