#RDE12 on Twitter

Koen Maas is the editor in chief for the website of 3FM, the Dutch public Pop Rock station. He started his career there in 2004 as an intern, at an online pivotal point. Social Media arose online and 3FM was one of the first brands in the Netherlands to adopt and embrace it as a marketing- and interactiontool with which it is easy to openly start a dialogue with the listeners.
 
Several means of social media were integrated in, what 3FM calls, the Social Radio player, which contains the webcam, the ‘Now Playing’ information, a Facebook wall, a Twitter- and shoutbox.
 
DJ’s use this on a day to day basis to interact with and respond to listeners. 3FM.nl adopts new technologies and develops these so they can be used easily and efficiently by the DJ’s, editors and the online communities.