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 Julian Treasure is author of the book Sound Business, the first map of the exciting new territory of applied sound for business, and he has been widely featured in the world’s media, including TIME Magazine, The Economist, The Times, UK national TV and radio. His TED talk on the four effects of sound has been viewed an estimated one million times.
 
Julian is chairman of The Sound Agency, a UK-based consultancy that helps clients like BP, Harrods, Nokia, Honda  and Unilever achieve better results by optimising the sound they make in every aspect of business – for example making sound in branding and marketing communication congruent with visuals.
 
Julian formerly has been chairman of the Association of Publishing Agencies, a director of the Periodical Publishers Association and chairman of the UK government’s Digital Content Forum. In 2002 he received the PPA Chairman’s Marcus Morris Award for services to the UK magazine publishing industry.