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Ida Hult is a Swedish consumer insight specialist and trend strategist with a proven track record to bridge business, culture, behavior and insight. Her unique blend of ethnographic findings and trend analysis translates culture and lifestyle info business strategy.

In 2006 she founded applied ethnographic network Trendethnography where she still oversees strategic operations. Trendethnography explore and explain consumer everyday practice in special regards to the difference between what people say and do.
Ida Hult is up for a prestigious speaker’s award in Sweden and her insights into consumer behavior have appeared on several news shows and publications. Ida Hult is appreciated for her rare ability to to spot synthesis in complex problems and excels in pattern recognition from fragments.  An experienced speaker, Ida’s strengths are visually food for thought and narrative talent and stage personality.

Ida frequently make key note addresses and has presented for Ericsson, Ikea, Schibsted, Cisco, E.On amongst others. As consultant she mainly works as a CCO, Chief Cultural Officer and strategic partner. Ida also teach occasional classes at Lund University, her alma mater. Ida Hult has a background in ethnography, journalism business intelligence and future strategy.
Prepare yourself. Get inspired. Go strategic. Ida Hult will make sure that Reality Bites.