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Dirk Ude (Deutsche Post, Germany) and Torsten Rüther (MoW, Germany)
 
What do the big European players on the advertising market think of radio as a platform for advertisement? In this session, we will hear about the successful “DHL Express Song”. People all over the world joined in on this very special sing-a-long that spread across the world through a radio station’s Facebook site. Dirk Ude, Corporate Advertising and Branding Manager Deutsche Post, and Torsten Rüther, Media on Work Germany, will tell the full story.