Why radio works for advertisers (UK, Belgium Denmark and Slovenia)

How does radio work for advertisers – in competition with other media platforms? What are the arguments that can make advertisers spend money on radio? 

Paul Daels, Advisor Brand and Image at KBC Bank in Belgium is choosing radio for its communication. He will give his views on why radio works and a panel will examine audience research and look into case studies from different markets: Mark Barber, Planning Director RAB UK, Lennja Papp, SOB Slovenia and Derrick Wilkie, Radio 100FM, Denmark. 

Host: Stefan Möller, RadioMedia, Finland.