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LOCAL PARTNERS 2012




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The value and importance of listening


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Thursday 11.00 - 11.45 Auditorium

Julian Treasure (Sound Expert, UK)
 
Sound is what radio stations use to communicate with their listeners. But what is a sound and how do different sounds (and silence) affect people? The threefold TED-speaker Julian Treasure will explore and explain the world of sounds and what you have to think about when you are in the “sound business”.

Speaker: Julian Treasure, expert and consultant in the effective use of sound in business, author of the book Sound Business, Chairman of the Sound Agency, creator of BrandSound.