#RDE12 on Twitter

1. Reality Bites
Ida Hult (Trendethnography, Sweden)
Knowing your audience is the key to success in radio. Reality Bites is an ethnographic journey through our time and into the homes of consumers. This will be a fast-paced, fun 30 minute session full of facts about consumer behaviour that will lead the way towards the future of radio. The session will give insights into our time and zeitgeist, everyday life situations, contemporary media behaviour, with a particular focus on time. Ida Hult, a consumer insight specialist and trend strategist will talk about concepts such as “elastic time” and ”energy drain”.
 
2. Mobile is the needle, Social is the thread: How information today is woven into our lives
Kristen Purcell (Pew Internet Research, USA)
Kristen Purcell, Ph.D. will share Pew Internet  data on the rapid growth of mobile connectivity and social networking in the US, focusing on how information consumption patterns are changing in light of these two technological developments.  Understanding how mobile devices and social networks have changed our relationship to time, space, and information is critical for all organizations, as these shifts represent a significant departure from traditional media consumption patterns.  Information is now seamlessly woven into our lives, constantly available and enveloping us.  And while we are all impacted by these changes, the behaviour and expectations of young adults and teens in particular signal a marked transformation in how information is communicated and consumed.  This has important implications both now in the coming years.