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Bernhard Bahners (Germany), Joël Ronez (France) and Gunnar Garfors (Norway)

Session presentation

Apps strategy
Smart phone sales and tablet sales are skyrocketing. Hundreds of thousands of apps are available. What is the user potential for radio apps, now and in five years? What type of content has proved to work best in radio apps: streaming ,podcasts, news/weather/traffic services, games or new types of content services?  Bernhard Bahners, CEO at rad.io / radio.de, gives an overview with examples of successful radio apps from different countries  and discusses how to make money on radio apps. 

Strategy for broadcasting and interactivity in mobiles
Gunnar Garfors, CEO at  iDag, will demonstrate over-the-air broadcast radio (DAB) and TV (DMB) on tablets and smartphones. He argues that combining over-the-air broadcasting and interactivity via mobile networks is the cheapest and most efficient way of giving users what they want, when they want it and at the best price. In this session, you’ll get to hear about the experiences so far.

Joël Ronez, Director of digital media at Radio France, will show what Radio France is doing on mobile phones now and in the future, as part of the company’s overall digital strategies.

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