#RDE12 on Twitter

1. Radio must think online and social media first
Michael Praetorius (Germany)

The end of radio as we know it is near! Today we are entering an attention economy where the main scarcity is no longer distribution capacity, but attention from the users. To survive radio production, advertising and distribution should think online and even social media first, says Michael Praetorius.  Radio must focus on personality, relevance and connections to real people - and it must redefine it's workflows based on new technology and social media. We no longer print bumper stickers with our logos and hand them out to the public. Today this is done by posting them on Facebook and YouTube.
Michael Praetorius is an online strategist for tv and radio broadcasters. He has a background in radio journalism and teaching advertising and dialogue marketing.
 

2. How to make money from your internet radio
Elisa Escobedo (Spain)

Most radio stations offers streamed radio and many expand their online services. But many broadcasters are struggling to make business out of their online radios. This session looks at what kind of advertisement works for on-line radio and how you can get more revenue out of your Internet business.
Elisa Escobedo is CEO of Audioemotion, which handles 70% of all on-line radio advertisement in Spain.  She has also initiated an organisation for on-line radios in Spain, AERO, to further vitalize the on-line radio market.