The Online Multiplier − How radio advertising boosts brand browsing online (Mark Barber RAB UK and Jason Brownlee, UK)

In a media world increasingly dominated by the internet and search engines, how do you ensure that customers are specifically seeking out your brand online? A new research study entitled “Radio: The Online Multiplier” − suggests that an answer lies in the use of offline media, like radio. Radio can act as a kind of turbocharger for brands which are seeking to drive customers towards their online marketing and radio is a highly efficient method of multiplying a brand’s online presence.

In this session, Mark Barber, Planning Director, RAB UK, and Jason Brownlee, Founder, Dollywagon Media Science, will explain the driving forces behind this new study. They will describe the unique single-source method that was developed for this purpose, and reveal the detailed findings behind Radio’s Online Multiplier Effect.