New Real-Time Tools Reveal What Your Audience Really Thinks! (RCS)

Imagine you had a tool that could tell you how your audience actually reacted to a particular song or event on your radio station. Imagine you had a tool that could definitively show you whether a song had reached its burnout point, or whether you should keep on giving it high rotation. Imagine you had a tool that could definitively tell you whether that morning contest or evening news bulletin was a turn-on, or a turn-off. 

Now US programmers don’t have to spend hours trying to second-guess diary-based audience research or trying to interpret auditorium testing or callout results. Now, thanks to collaboration between RCS subsidiaries Media Monitors® and Mediabase® and leading research company, Arbitron, products such as Audience Reaction® and Mscore® can show the audience’s instant reaction to what happens on your radio station. 

Mike Powell of RCS looks at these and other future-tech technologies.