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The shift to electronic audience measurement has changed the American radio industry. PPM (Personal People Meter) gives stations detailed listening figures minute by minute. What is done differently today? How have the new numbers changed the game from a radio PD’s perspective?

 
This session will also include experiences of electronic measurement from European countries and a discussion of the pros and cons of “TAM” (Total Audience Measurement), i.e. the fusion of broadcast and online listening data into one report.
 

Speakers: Peter Niegel and Dennis Christensen (Researchers, Danish Radio), Arnaud Annebicque (Médiamétrie, France) and Warren Kurtzman (President/COO of Coleman Insights, USA).