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Marieke Hermans (NL), Daniel Fiene (Germany) and Susanne Fatah (Sweden) 
 
Not so long ago, young people hammered at our doors to get into the fascinating world if radio. Today they find their arena for self-expression on Facebook, blogs, YouTube and other online media. Is radio in danger of losing new generations of creative talent? How can radio become cool for young talent? 
In this session, you will hear an innovation manager and two young multi-skilled and multicultural talents tell their stories of how to make new ideas, formats and practices find their way into well-established and traditional radio organisations.   
 
Speakers: Marieke Hermans (NL), Daniel Fiene (Germany) and Susanne Fatah (Presenter, Din Gata, Sweden)