#RDE12 on Twitter

Radio offers brands a powerful voice to connect with the people who love and buy their products, and a healthy advertising environment is key to a vibrant and diverse radio sector. How does radio fit into today’s media mix for major advertisers, and what evolutions and innovations can we expect for commercial communications in the future? What steps can the industry take to strengthen its offer as advertising becomes increasingly sophisticated?
Meet representatives from leading European media houses, broadcasters and advertisers.

Speakers: Antonio Buades (Commercial Director Prisa Radio, Spain), Massimo DE Cesare( COO, Maxus, Italy) and Charlie Crowe (CEO C Squared and Chairman of the Festival of Media, UK).