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Session presentation

People spend hours every day in their cars and radio has been the number one entertainment and news device in cars. But the in-car environment is changing rapidly. We are looking into a future where combinations of broadcasting, local storage, GPS-location and interactivity via terrestrial, satellite and mobile networks will transform the old standalone car radio into an entertainment centre with multiple functions. In this 60 minutes session this scenario will be explored by three speakers.

John Ousby will give an overview over how the media environment in cars is expected to develop over the next five years. What is the significance of listening to radio in cars?  How can IP-connectivity help or challenge this position?  What does the radio industry need to do now - and can it do so alone or will it require new cooperation partners?  John Ousby is CEO of vTuner, the leading provider of internet radio services in the USA and on the board of Radio DNS and Internet Media Device Alliance (IMDA).

Dr. Martin Weiser, Head of Driver Information Systems at Volkswagen, will outline the company´s vision of cars in the future and the requirements of the drivers, while Business Unit Manager Petra Marsteller at Hit-Radio Antenne, Germany will present fresh insights from research on user expectations to the future media environment in cars.

Speaker bios

John Ousby (USA), Petra Marsteller (Hit Radio Antenne) and Martin Weiser (VW), Germany

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